Hi. We’re FulcrumTech, an Email Marketing Agency.

If there is one thing that we all can agree upon at FulcrumTech, it’s that we all love email. From strategizing and designing to implementing and analyzing, our teams at FulcrumTech eat, sleep, and breathe email marketing.

We have designers, copywriters, client managers, developers, coders, analyzers, marketing gurus, and project managers who all work together to ensure that we provide our clients with awesome emails. Our main mission? To provide our clients with email marketing services that get results.


Mitch Lapides, Founder and CEO

Before founding FulcrumTech in 2004, mentor-in-chief Mitch served as a senior technology-product executive for more than 20 years, excelling at turning around or building several online publishing and web-based businesses. In conjunction with completing multiple financial and organizational turnarounds, he consistently delivered double-digit revenue growth while reliably managing every budget dollar. Think of him as a master multi-tasker who still finds time to sleep—we think. See More

In senior executive positions, Mitch built and managed leading electronic publishing enterprises at Gartner (Group Vice President, gartner.com and Chief Technology Officer, Gartner), Reed Elsevier (EVP, Health Sciences Division–Electronic Products), Springhouse Corporation (VP, Electronic Products), and U.S. Pharmacopeia. One of his favorite success stories is when he redesigned and rebuilt the website, gartner.com. The result? A 50% increase in website usage and revenue growth twice that of a key competitor. Nice work, Mitch!

Today, Mitch capitalizes on his strategic planning, marketing, IT management, software product development, licensing, and product-management skills to drive expectation-crushing results for our clients. Widely known as a thought leader in the email world, Mitch has been blogging and booking speaking engagements in the industry for the last 10+ years. His focus on the principles and methods of using data-driven approaches and financial performance to drive outstanding, measurable return on investment (ROI) for our clients proves to be a valuable resource not only for FulcrumTech, but the industry as well.

Random fact: Early in life, Mitch planned to be a veterinarian, having been an avid horseback rider while living on a horse farm in Maryland.


FulcrumTech is dedicated to leading the industry in email marketing best practices. Our team members are certified by well-known testing bodies in everything from solidifying your value proposition to email messaging, to landing page optimization, to online testing (to name a few).

And we know our way around ESPs. Our technical and creative teams are certified across numerous ESPs to provide you with the expertise and guidance needed to implement and use a new ESP.


Looking to revamp your email marketing program?

Contact Us

Sign Up for NewsLever

Our free, monthly email newsletter

NewsLever is our free, monthly e-newsletter for B2B and B2C professionals who want to develop and implement powerful email-marketing campaigns that build relationships with prospects and customers.

  • This field is for validation purposes and should be left unchanged.

Privacy Policy|Learn More|Current Issue