Annual Revenue Increases by 20% Thanks to Improvements Identified by FulcrumTech's 10-Point Email Audit

Client Overview

As the leading provider of online niche job boards, onTargetJobs, Inc. is the parent company of three leading niche employment websites and a network of 400 local employment websites.

Business Challenge

Realizing that their email newsletters were not meeting performance expectations, onTargetJobs tapped FulcrumTech to help drive improvement.


FulcrumTech conducted a 10-point Email Audit for onTargetJobs, which identified the following opportunities for focused improvement:

  1. Improve list by analyzing inactive emails and conducting reengagement campaigns.
  2. Redesign the subscriber management page to create an easier user experience and improve the conversion of new leads.
  3. Refine onTargetJobs’ newsletter campaigns by reducing frequency, improving targeting, and, ultimately, driving higher conversions.
  4. Redesign the onTargetJobs’ website to align content with specific job seeker types.
  5. Create new, cleaner newsletter designs with clear calls to action, engagement drivers, and improved subscriber management.


Within several months of implementing the first round of changes, OnTargetJobs experienced a 20% increase in open rates and a 25% increase in click-through rates. In addition, list cleanup enabled improved metrics for paid targeted email campaigns, boosting revenue by 20% this year. Other improvements are in process, so further gains are expected imminently.


Sign Up for NewsLever

Our free, monthly email newsletter

NewsLever is our free, monthly e-newsletter for B2B and B2C professionals who want to develop and implement powerful email-marketing campaigns that build relationships with prospects and customers.

  • This field is for validation purposes and should be left unchanged.

Privacy Policy|Learn More|Current Issue