Effective E-Newsletters

Effective E-Newsletters


Healthcare Market Resources, Inc.

What They Do

Provide market share data to home health and hospice agencies.

Business Challenge

FulcrumTech was asked to help drive leads and continually build interest in Healthcare Market Resources’ products through a relationship-building campaign.


We worked with Healthcare Market Resources to define an editorial calendar, a list-building strategy and design objectives for an e-newsletter. In addition to developing the design and graphics treatment for the e-newsletter template, we work with Healthcare Market Resources to write articles and create graphical elements, as well as handle all production and distribution for each issue.


Open rates have exceeded 40%.


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