Email-Marketing Agency FulcrumTech Is Awarded Multiple ExactTarget Certifications

As a Reseller Partner with ExactTarget dedicated to delivering outstanding services to clients, FulcrumTech has recently completed its sixth ExactTarget certification.

Doylestown, PA – March 9, 2012 – The email-marketing agency FulcrumTech, LLC has been awarded multiple certifications by the Email Service Provider (ESP) and global Software as a Service leader ExactTarget. In addition to other certifications in email marketing, FulcrumTech team members have also achieved certifications in the following areas from ExactTarget: content creation, sales, and application programming interface (API).

FulcrumTech has been a Reseller Partner with ExactTarget since January 2011. As a result of this partnership, FulcrumTech is certified to sell, service, and offer level-one support for the ExactTarget marketing platform, as well as provide marketing expertise to ensure successful use of ExactTarget software solutions.

Taught by ExactTarget Academy Certified Instructors, the rigorous ExactTarget certification courses provide practical and application hands-on exercises that teach participants the essentials for creating, sending, and tracking email campaigns that deliver results.

“FulcrumTech has just completed its sixth ExactTarget certification,” says FulcrumTech President and CEO Mitch Lapides, “which emphasizes our dedication to bringing outstanding setup and implementation services to our existing and future ExactTarget clients.”

About FulcrumTech, LLC

Based in Doylestown, PA, FulcrumTech, LLC, is an email-marketing agency that provides strategic guidance to design, develop, and implement comprehensive online marketing programs. Each of FulcrumTech’s client engagements is tailor-made to accurately communicate the marketing message that best reaches the customer base. FulcrumTech was founded in 2004 by Mitch Lapides, a senior interactive-product executive with more than 20 years of experience in strategic planning, marketing, IT management, software product development, and content licensing and product management. For more information about FulcrumTech, visit

About ExactTarget

ExactTarget is a global Software as a Service (SaaS) leader that powers all types of interactive marketing messages through a single, integrated platform. Our messaging platform provides organizations a single platform to connect with customers via email marketing, mobile marketing, social media marketing, dynamic sites, and landing pages.

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