FulcrumTech Partners with ExactTarget and Adds to Its Growing Client Base

Doylestown, PA – March 3, 2011 – The -marketing company FulcrumTech, LLC has recently become a Reseller Partner with global email marketing and interactive marketing provider ExactTarget. As a result of this partnership, FulcrumTech is now authorized to sell and service the ExactTarget interactive marketing technology, as well as provide marketing expertise to ensure successful use of ExactTarget software solutions.

This ExactTarget partnership coincides with a recent agreement between FulcrumTech’s President Mitch Lapides and Sally Loving – former president of the Brunswick, ME-based email-marketing company Inbox Marketing. When Loving decided to retire at the end of 2010, she migrated most of her clients to FulcrumTech. These clients include leading U.S. brands and national online retailers, reports Lapides.

“Thanks to our agreement with Inbox Marketing, FulcrumTech continues its significant growth – by increasing our client base and expanding our relationships with email service providers,” says Lapides. “By becoming an ExactTarget Reseller Partner, we continue to be able to provide the absolute best solutions for our clients’ diverse email marketing needs.”

“FulcrumTech has grown its business by helping clients improve their existing email-marketing programs to save time, increase efficiency, and boost ROI,” said Jim Kreller, vice president of channel partners at ExactTarget. “We look forward to working with FulcrumTech, one of our newest reseller partners around the globe, to introduce more clients to the power of ExactTarget.”

About FulcrumTech, LLC

Based in Doylestown, PA, FulcrumTech, LLC, is an email-marketing agency that provides strategic guidance to design, develop, and implement comprehensive online-marketing programs. Each of FulcrumTech’s client engagements is tailor-made to accurately communicate the marketing message that best reaches the customer base. FulcrumTech was founded in 2004 by Mitch Lapides, a senior interactive-product executive with more than 20 years of experience in strategic planning, marketing, IT management, software product development, and content licensing and product management. For more information about FulcrumTech, visit www.fulcrumtech.net.

About ExactTarget

ExactTarget is a leading global provider of on-demand email-marketing and interactive marketing solutions. The company’s Interactive Marketing HubTM technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages, and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture, and Webtrends, among many others. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world including Expedia.com, Best Buy, Aurora Fashions, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot, and Wellpoint, Inc.

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