FulcrumTech Partners with Lyris™ to Help Clients Maximize Email Marketing Return-on-Investment

Doylestown, PA – November 8, 2010 – The email marketing firm FulcrumTech, LLC has recently become a Platinum Agency Partner of the email service provider company Lyris, Inc. As a result of this partnership, FulcrumTech is certified to sell, service and offer level-one support for the online marketing platform product Lyris HQ, as well as provide marketing expertise to ensure successful use of Lyris solutions. This further solidifies a relationship between the two companies that began in 2006.

According to FulcrumTech Founder and President Mitch Lapides, his firm needed a best-of-class solution to provide clients with diverse online marketing capabilities. These capabilities included robust email marketing functionality for high deliverability, customizable email creative, audience segmentation and rich Application Program Interface (API) capabilities to integrate with Salesforce.com. A powerful e-mail analytics engine was also important to feed FulcrumTech’s proprietary email return-on-investment (ROI) modeling tool to measure and improve email campaigns. FulcrumTech found that Lyris HQ Agency Edition met all of these requirements.

“In using Lyris HQ for several years, there hasn’t been a single email marketing effort we couldn’t construct and implement,” explains Lapides. “That’s why we’ve chosen to partner with Lyris.” He adds, “Whatever email campaigns we conceptualize for our clients, Lyris HQ provides the necessary toolset to make it happen.”

“We’re very pleased that FulcrumTech is now a part of Lyris’ partner program,” says Jim Lovelady, Senior Vice President of Sales at Lyris. “FulcrumTech is an innovative online marketing agency that is focused on driving significant and measureable lifts in revenue for their clients by helping them accelerate and multiply the business value of their integrated marketing initiatives. And Lyris HQ helps them do just that.”

About FulcrumTech, LLC

Based in Doylestown, PA, FulcrumTech, LLC, is an email marketing agency that provides strategic guidance to design, develop, and implement comprehensive online marketing programs. Each of FulcrumTech’s client engagements is tailor-made to accurately communicate the marketing message that best reaches the customer base. FulcrumTech was founded in 2004 by Mitch Lapides, a senior interactive-product executive with more than 20 years of experience in strategic planning, marketing, IT management, software product development, and content licensing and product management. For more information about FulcrumTech, visit www.fulcrumtech.net.

About Lyris, Inc.

Lyris, Inc. (OTCBB:LYRI.OB) is the integrated online marketing expert delivering the industry’s first on-demand integrated marketing suite, Lyris HQ, to help marketers simplify their marketing efforts and optimize campaign ROI. Lyris HQ’s sophisticated, easy-to-use suite of tools provides marketers with best-of-breed applications for managing e-mail marketing campaigns, tracking Web analytics, publishing and managing Web site content, creating landing pages, optimizing Web sites, paid search and search engine marketing and integrating social media and mobile marketing campaigns. Clients include Expedia CruiseShipCenters, The British Museum Company, Matches, Char-Broil, and Eldorado Hotel & Casino. The company is based in Emeryville, California.

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