FulcrumTech President and CEO Mitch Lapides Discusses the Importance of Data-Driven Decisions in a ReachForce Interview

Doylestown, PA — Mitch Lapides, President and CEO of the email-marketing agency, FulcrumTech, LLC,  was recently interviewed by ReachForce as part of its Expert Interview program. ReachForce is a company that provides business-to-business lead marketing services for marketers for multi-channel campaigns. In addition to speaking out about how important it is for companies to make marketing decisions based on data, Lapides also discussed other topics during the interview, including why marketing automation is crucial for small-business success.

Click here to read the ReachForce article entitled, “Mitch Lapides on the Importance of Data Driven Decisions.”

About FulcrumTech, LLC

Based in Doylestown, PA, FulcrumTech, LLC is an email-marketing agency that provides strategic guidance and the expert team to design, develop, and implement online-marketing programs that produce digital marketing return on investment (ROI). FulcrumTech specializes in increasing email ROI for companies of all types and sizes, from small business to industry. FulcrumTech was founded in 2004 by Mitch Lapides, a senior technology-product executive with more than 20 years of experience in turning around or building multiple online publishing and web-based businesses. For more information about FulcrumTech, visit www.fulcrumtech.net.