Doylestown, PA – October 18, 2009 – FulcrumTech, LLC (https://fulcrumtech.net), a leading online marketing firm specializing in email marketing, electronic publishing, social media and education, in collaboration with Allen Communication Learning Services, was recently awarded the prestigious Practice Award for Excellence in Learning Management Systems (bronze) by Chief Learning Officer magazine. The Excellence in LMS Award is given annually to providers who have rolled out exceptionally robust learning management systems for a client.
FulcrumTech partnered with Allen Communications Learning Services to develop a customized learning portal for F.A. Davis, a publisher of healthcare professional references and textbooks. With their extensive experience in internet marketing, FulcrumTech was hired by F.A. Davis to help conceptualize and build out a Web-based business devoted to the needs of physical therapy professionals. FulcrumTech managed the development of DavisPTnetwork (www.davisptnetwork.com), an online social networking and career information resource for physical therapists (PTs) and physical therapist assistants (PTAs). Launched in February 2009, the site’s membership currently exceeds 1,200 members and is continuing to grow rapidly.
In addition to providing career information and online social networking, DavisPTnetwork also features high quality, state-approved online continuing education (CE) to help PTs and PTAs meet their ongoing licensing requirements. FulcrumTech worked with Allen Communication Learning Services to create a CE platform that seamlessly integrated with F.A. Davis’ new Web site so users could move effortlessly in and out of the learning portal.
“Initially, we came up with the concept of building a social media and online discussion forum for PTs and PTAs to enhance and extend learning among F.A. Davis authors and physical therapy professionals,” explains Mitch Lapides, president of FulcrumTech, LLC. “Then, by also incorporating the comprehensive learning management system for online continuing education, which is required in most states, F.A. Davis was able to establish a more formal education offering, as well. Now, users have close to 100 contact hours of high quality, self-service content to complete their requirements.”
More information about the development of F.A. Davis’ DavisPTnetwork Web site and learning portal is available in the following case study: “An LMS Subtle in Looks, Robust in Function: Allen Communication Learning Services Helps F.A. Davis Keep Physical Therapists Licensed.”
Based in Doylestown, PA, FulcrumTech, LLC, is an online marketing agency with extensive experience in designing, developing and implementing comprehensive online marketing programs. FulcrumTech was founded in 2004 by Mitch Lapides, a senior technology-product executive with over two decades of experience in marketing, IT management, software product development, content licensing and product management.
FulcrumTech’s core services include email marketing campaigns, email list management and distribution, landing page optimization, social media marketing and clinical trial communications.
For more information about FulcrumTech, please visit www.fulcrumtech.net or call 215-489-9336.