Doylestown, PA – On January 28, 2015, the enterprise productivity and document service Docurated released its list of “Top 50 Tools for Measuring Marketing Return on Investment (ROI).” ROI Goalsetter® — the web-based email modeling tool created by the email-marketing agency FulcrumTech, LLC — was ranked among this list of most valuable tools, calculators, and resources for measuring ROI. The complete list of top 50 tools can be found here.
FulcrumTech email consultants designed the ROI Goalsetter tool to help real-world marketers prioritize and justify improvements to their specific email-marketing programs given any email-marketing budget. The consultants leveraged years of statistical modeling and optimization work with clients to create an algorithm that can be applied across any business in any industry. With the free tool, marketers can adjust different levers (e.g., open rates, conversion rates, list size) to measure current and potential returns for their email programs.
Following a data-entry wizard through four categories (list size and growth, list attrition, costs, email performance), new users can quickly enter data specific to their business. Within just a few minutes, the ROI Goalsetter tool generates a customized 12-month email-marketing financial model. Then, using sliders to modify any of the factors, users can watch in real time the impact (in dollars) of any program changes.
There is no cost for using the ROI Goalsetter tool. And a free instructional video series is available upon signup. For more information about FulcrumTech’s ROI Goalsetter tool or to give it a try, please visit https://fulcrumtech.net/email-roi.
About FulcrumTech, LLC
Based in Doylestown, PA, FulcrumTech, LLC is a full-service email-marketing agency that provides strategic guidance and the expert team to design, develop, and implement online-marketing programs that produce digital marketing ROI. FulcrumTech specializes in increasing email ROI for companies of all types and sizes, from small business to industry. FulcrumTech was founded in 2004 by Mitch Lapides, a senior technology-product executive with more than 20 years of experience in turning around or building multiple online publishing and web-based businesses. For more information about FulcrumTech, visit www.fulcrumtech.net.