FulcrumTech Hosts a New NFAIS Webinar Series: "Successful Strategies for Email and Social-Media Marketing"

Mitch Lapides, President and CEO of FulcrumTech, and Cari Sultanik, Director of Interactive Account Management at FulcrumTech, share their email-marketing and social-media expertise in an upcoming NFAIS webinar series.

Doylestown, PA – October 11, 2011 – The National Federation of Advanced Information Services (NFAIS) is offering a new three-part webinar series that will focus on evaluating and improving email-marketing programs, as well as building an effective social-media plan. Hosted by FulcrumTech – a premier full-service email-marketing agency based in the Philadelphia area – the webinars will be held from 11 a.m. to 12:30 p.m. (EST) on November 17, 2011, December 6, 2011, and January 25, 2012. The cost of a single webinar is just $95 for NFAIS members and $115 for non-members; a 25% discount is available for individuals who purchase the entire series.

Mitch Lapides, President and CEO of FulcrumTech, will host the first two webinars in the series – “Email Marketing Part I: Five Secrets to Email-Marketing Success” and “Email Marketing Part II: How to Maximize Your Email-Marketing ROI.” In Email Marketing Part I, Mitch will share five specific ways to dramatically improve results and return on investment (ROI) from email-marketing campaigns, as well as best practices to grow a high-quality email list compliant with U.S. and European laws. The session will also include a live email optimization – FulcrumTech experts will review emails submitted by webinar participants and provide live feedback on how to improve them.

In the second webinar, Email Marketing Part II, Mitch will demonstrate how to measure and quantify the current state of an email program and then determine which combination of changes has the biggest impact on ROI. Mitch will also offer numerous strategies for improving open, click-through, and conversion rates, plus provide access to a proven ROI model that participants will be able to use to optimize the best combination of opportunities for their own organizations.

Cari Sultanik, Director of Interactive Account Management at FulcrumTech, will host the third webinar of the series – “Building Your Social-Media Plan.” In this session, Cari will show what to do before launching a social-marketing program campaign on platforms such as Facebook, Twitter, and YouTube, including: How to identify a target audience, define meaningful objectives, craft a strategy that puts people first, develop success factors to gauge progress, and then determine the technology needed to put the pieces together.

Additional information for this webinar series, the registration form, and speaker biographies can be accessed at http://nfais.brightegg.com/page/356-2011-12-email-marketing-series.

About FulcrumTech, LLC

Based in Doylestown, PA, FulcrumTech, LLC, is an email-marketing agency that provides strategic guidance to design, develop, and implement comprehensive online-marketing programs. Each of FulcrumTech’s client engagements is tailor-made to accurately communicate the marketing message that best reaches the customer base. FulcrumTech was founded in 2004 by Mitch Lapides, a senior interactive-product executive with more than 20 years of experience in strategic planning, marketing, IT management, software product development, and content licensing and product management. For more information about FulcrumTech, visit www.fulcrumtech.net.


The National Federation of Advanced Information Services (NFAIS) is a global, non-profit membership organization serving all those who create, aggregate, organize, and otherwise provide ease of access to and effective navigation and use of authoritative, credible information. To improve member capabilities and contribute to their ongoing success, NFAIS provides opportunities for education, advocacy, and a forum in which to address common interests. For more information about NFAIS, visit www.nfais.org.

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