Using Google Analytics to Track ‘Zero Results Found’ for Site Searches
…) return “” ; else return results[ 1 ] ; } var SearchTerm = gup( ‘s’ ) ; _gaq.push ( [ ‘_trackEvent’ , ‘Search’ , ‘ZeroResults’ , (SearchTerm ? SearchTerm : ‘blank’ ) ] ) ; </script> The code listed above does not initialize the GATC. The _trackPageview method should have already been called from the header section of the search page. As so, the _gaq object is still…
zulily Email Review: Does it close the deal?
…No alternative text is used for the primary image of the wallet that was browsed online and mentioned in the subject line. Although product labels are located below the other images, recipients must scroll past the enormous blank spaces to read a series of vague product descriptions (e.g., “Oilily Fig Short Wallet”). There’s little incentive in the preview pane for recipients to either download the images or click on the…
What Are Good Open and Click-through Rates for Email-Marketing Campaigns?
…n and click-through rates. Day/time sent—In addition to testing which days of the week and times of day are best for sending emails to your target audience, you also should test to optimize the email send frequency and email cadence. Email-Marketing Education—How to Improve Your Open and Click-through Rates So, now that you have more context, what can you do to improve your email-marketing statistics? First look at your subject lines—are they…
Email Deliverability vs. Email Delivery Rate: How to Make It to the Inbox
…nce. Use personalization and segmentation to help boost your engagement metrics (e.g., open and click rates), which, in turn, will have a positive impact on your sender reputation. Optimize your email sends for frequency and cadence. This is another key way to help keep your recipients engaging with your emails and your emails getting to their inboxes. For more information about how to improve your email deliverability, be sure to check out…
How FulcrumTech Helps Clients Achieve Outstanding Email-Marketing Results with Automation & Real-Time Testing & Optimization
…ng a review of target audience demographic and transaction history Identifying messaging and treatment concepts for the optimization, such as subject lines, incentives/offers, design elements, etc. Determining email campaign cadence, timing of deployment, messaging, and where tests should be implemented. For example, we tested the response rates of requiring recipients to use a promotional code in the Cyber Monday “flash sale” versus not…
FulcrumTech Wins Marketer Quarterly Email Marketing Award 2015
…e emails in which each email would build on the previous email’s message.” This three-email welcome series for Piper went live in early June 2015. As part of the first optimization tests, FulcrumTech adjusted the cadence. The result was significant. By merely reducing the time between emails, unique open rates for email #2 and email #3 increased by 17% — a statistically significant result. Associated weekly revenue also increased by…