Winning Promotional Email Campaigns

Winning Promotional Email Campaigns


HomeTech Information Systems

What They Do

Provide pricing data to remodeling and handyman professionals for use in estimating new jobs.

Business Challenge

FulcrumTech was asked to help promote a recent seminar, as training is an important element of HomeTech’s business model.


We developed a promotional email campaign to drive prospects and customers to sign up for seminars.


Open rates reached nearly 40%, with 20% clicking through to sign up for seminars.


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