Holiday Online Sales Stats and Email Insights—How to Finish Strong in 2017 and Get a Head Start on 2018
…ome of the latest holiday online shopping stats that let you see how your company’s performance compares, as well as provide email-marketing insights for how to finish strong in 2017 and get a head start on 2018. Adobe online holiday shopping data shows record-breaking sales for 2017: Online retail sales hit $5.03 billion on Black Friday, which was up 16.9% compared to sales in 2016. 54.3% of retail Website visits and 36.9% of online sales…
Don't Make This Huge Mistake with Your Next Email Campaign
…ng promotion, they are instantly bombarded with a lot of unrelated information, various links, other offers, images, service listings and advertising, which all compete for their attention. So if prospects interested in your online promotion click through to a generic home page that does not clearly speak to the offer, they are likely confused. You’re making them work too hard to understand and follow the steps necessary to follow through…
Email Deliverability vs. Email Delivery Rate: How to Make It to the Inbox
…you’ll not only find out how these terms differ, but you’ll also discover important steps you can take to help ensure that your email campaigns make it to your subscribers’ inboxes. Email Deliverability vs. Delivery Rate Email delivery rate is the percentage of emails that are received by the gateway servers of your subscribers’ internet service providers (ISPs) and not returned as a hard or soft bounce. A hard bounce…
FulcrumTech Introduces IntelliSents™—An Innovative Online Email Analytics Platform for Real-time Data Visualization
…es of all types and sizes, from small business to industry. FulcrumTech was founded in 2004 by Mitch Lapides, a senior technology-product executive with more than 20 years of experience in turning around or building multiple online publishing and web-based businesses. For more information about FulcrumTech, visit www.fulcrumtech.net. Copyright © 2017 FulcrumTech, LLC Email Marketing Results You Can Measure All rights reserved. Contact: Mitchell…
But I Want to Buy (or Rent) an Email List!
…– “Should I rent an email list? What you need to know before renting a list…” – I provide the many reasons why you may not want to rent an email list. You should definitely review them if you’re considering buying email addresses. But what if you still feel compelled to buy a list? Here are a few items to consider if you choose to go down that path: Ask where the names come from – Any reputable list broker should be able to…
FulcrumTech, LLC Wins Award for Customized Learning Management System
…internet marketing, FulcrumTech was hired by F.A. Davis to help conceptualize and build out a Web-based business devoted to the needs of physical therapy professionals. FulcrumTech managed the development of DavisPTnetwork (www.davisptnetwork.com), an online social networking and career information resource for physical therapists (PTs) and physical therapist assistants (PTAs). Launched in February 2009, the site’s membership currently…