Wolters Kluwer Health
FulcrumTech was able to use the testing information gathered in the early waves of the emails to progressively improve performance in the subsequent waves of emails sent. Consequently, significant improvement was achieved in the overall results of the 2012 holiday campaign designed by FulcrumTech.
onTargetJobs.com
Within several months of implementing the first round of changes, onTargetJobs’ experienced significant improvements in their email newsletters’ performance metrics. In addition, list cleanup enabled enhanced metrics for paid targeted email campaigns.