Email Marketing and Consulting Services

The Services

Email Campaign Map

You know where we’d all be without maps? Lost. That’s why we map every touch point of your customers’ journey. (Basically, we take off your marketer hat and encourage you to walk a mile in your customers’ shoes.) We find the holes (read: opportunities) by looking at everything: Frequency. Timing. Calls to action. Offer. Messaging…the works. So we can find out what works. Then, we map out what the customer journey should be – and the email campaign you need to get there.

We haven’t had a client yet who didn’t say, “OMG, I didn’t know that!” or “How did you figure that out?”

FulcrumTech has the email campaign management experience to reach your goals.

Your OMG moment starts here ›

10-Point Email Assessment

Over the past 10+ years, we’ve identified 10 critical aspects of an amazing email program that drive ROI. We’ll conduct a methodical review of each of these 10 points, give you a decisive plan of action for short-term gains, and provide an outline of exactly what needs to be done in the future to experience long-term gains.

As email marketing managers, we go behind the scenes, analyze your existing data, and break down your current email-marketing strategy to arrive at your ROI Road Map, which will:

• Uncover sneaky issues hiding in your email that negatively impact performance
• Identify critical areas of improvement that need to be addressed
• Tell you what you’re doing right to ensure you keep doing it
• Give you a prioritized list of changes to implement moving forward

Learn more about your ROI Road Map ›

The Services

Email Program Management & Ongoing Optimization

Email Program Management Services

Your email program should be running like a well-oiled machine (and it juuuuust so happens that we are email engineers).

Depending on what you’re looking for, we’ll do any (or all) of the following when it comes to email management solutions:

• Lay the groundwork: We’ll look at everything from your historical email campaign data to your value proposition. In doing so, we’ll figure out how you can nurture your prospects into long-term clients/customers and improve customer relations.
• Develop the strategy: We’ll create a blueprint of your current email marketing campaigns. And then? Create a roadmap of where we’ll take your program, backed by a rock-solid, data-driven strategy for more effective emails.
• Create the campaigns: We’ve got a full team of copywriters, designers, and developers. The one thing they have in common? They’re obsessed with ROI and know how to get it!
• Develop custom financial models: You’ll see what levers to pull and know exactly where to focus optimization to maximize your email program’s value.
• Report on the metrics that matter: We’ll move beyond the open rates and clicks to the metrics that matter to you (such as revenue, page views, and list growth, to name a few).
• Act as your production house: If you need someone to just make it happen, look no further.

Ongoing Optimization

Once you have a rock-solid email-marketing strategy and well-defined campaign objectives in place, then we build on that foundation. We use a process of continuous full testing to improve marketing conversions and other key performance indicators.

We create targeted treatments (subject lines, creative, you name it) and call the statistically significant winners. Plus, you’ll see every peak, valley, and trend along the way — all part of our policy of transparent reporting. All you need to do? Put your feet up and watch your program grow.

Tell us about your program ›

Email Campaign Creative

Great email campaign creation does more than just sing–it soars. Successful creative connects with customers in ways they may not even be fully aware of. But you can do that only by truly understanding their journey. So our mantra is: Understand. Engage. Convert. The result is a rewarding, long-term relationship. We just hope you’re not afraid of commitment.

Say “I do” to our award-winning creative team ›

Email Campaign Development

Click through to learn more about our most requested email marketing campaign development services:

• Welcome Emails
• Promotional/Service Emails
• Drip Campaigns
• Email Newsletters
• Triggered Email Campaigns
• Shopping-Cart Abandonment
• Reengagement Campaigns
• Landing-Page Optimization Services

Have another email marketing campaign in mind? Give us a shout. We promise: We’ve seen it before.

Get your campaign up and running ›

Email List-building & Email List Management

Maybe you’re just starting off and not sure where to get names. Maybe you bought an email list and aren’t pleased with its performance. Maybe you’re dealing with list inactivity or attrition. We can fix any email list problem through database management. The only catch? We’re permission email-marketers. That means that we won’t just grow your email list for the sake of growing it—we’ll grow it only with quality names. Because a smaller, more active list will trump a larger, less active list any day of the week. Just ask your bottom line.

Make a wish(list) ›

Custom Email Preference Centers

We create custom email preference centers that merge email profile and email subscription functions in one, easy-to-manage location. The best part? We handle everything. Designing the user interface with your brand in mind? Yup. Coding the API calls? Check. Encrypting links? Well, let’s just say you can sleep well knowing your subscriber information will be safe. The only thing we’ll expect you to do? Sit back and get to know your email subscribers better.

Find your center here ›

The Services

Email Service Provider (ESP) Selection

The fact of the matter is this: An email program can only be as sophisticated (or limited) as its ESP. It only makes sense that you would put as much effort into selecting the right email platform as you do with your professional email programs. The trick? Finding an ESP that really suits your business needs.

Download a free ESP guide ›

First, we’ll meet with you to uncover your business goals. We’ll identify exactly what you want and need from your ESP to allow your email program to scale in the future. Then, we’ll work within your budget to find an ESP that meets your objectives–not just for where you are today, but where you want to be tomorrow.

Start the discussion here ›

Email Service Provider Implementation

Looking for fast, efficient implementation? Here’s how we guide you through the implementation process so that you maximize your return on investment (ROI):

1. Account Setup: From account configuration, to email list segmentation and reporting, we’ll set everything up for you so that you can see what you want to see when you want to see it.
2. IP Warm-up: We’ll make sure that your email engagement metrics don’t suffer when you’re ready to launch. Whether you’re new to the world of ESPs or transitioning to a new email platform, we’ll develop a custom IP warm-up plan that maximizes your email delivery.
3. Email Customization and Email Automation: We’ll look at your current email program, identify how to save your team the most time and effort, and figure out which tools best serve your needs and budget. So whether you’re looking to reduce your man-hours through marketing automation, capitalize on customer engagement through triggers, or even publish syndicated emails, we have your back.

Start the process here ›

Certified Email Service Provider Resellers

Because we send emails for our clients, we’re able to pass on special pricing to them for some of the best ESPs on today’s market. And, as certified resellers, we can not only get you a great price every month, but also train you to get the most bang from your buck.

Dotmailer

Listrak

LyrisHQ Learn more ›

Maropost Learn more ›

The Services

Comprehensive Email Deliverability Audit

Although deliverability problems are most often caused by engagement issues, it's critical to look at all of the major deliverability factors—let's leave no stone unturned. So, if you arrive at our doorstep with deliverability problems, we're going to take a look under the hood of your program, while typically working simultaneously on your engagement issues.

First, we'll dive into the email deliverability factors (both technical and nontechnical) affecting your email-marketing program. Ultimately, we'll provide you with a custom-tailored report that covers:

• Email infrastructure setup
• Email permission practices
• Email list management
• Baseline email deliverability with primary Internet service providers (ISPs)
• Email advertising practices
• Blacklists and email reputation management
• Email subscriber engagement metrics review
• Recommendations for improvements

At the end, you'll know what needs to be improved—and most importantly, how we plan to improve it. Because behind every great email-marketing consultant is a plan of action!

The Road to Better Deliverability Starts Here ›

Ongoing Email Deliverability Monitoring

After we complete our deliverability audit for our new email management clients, we don't cross our fingers and hope it improves on its own—we act on it! If we uncover that you have a deliverability problem, not only will we create and manage engaging emails for you, but we'll devise and implement a plan of action to get your emails out of the Gmail spam or other junk folders.

As email-marketing consultants, we make it a priority to ensure that your emails are delivered into the inbox. And we do it by focusing on:

• A solid authentication process (i.e., DKIM, SPF, DMARC)
• Strategic sending recommendations
• Good email-sender reputation monitoring
• Fostering ISP relationships
• Whitelisting process recommendations
• Daily send monitoring and reaction recommendations

Are you ready to improve your email-marketing program? By combining the creation of robust email campaigns along with constant deliverability monitoring and remediation, your email-marketing program is destined for success!

Learn more about our email campaign management services ›