6 Powerful Email Marketing Tactics to Engage New and Existing Customers

Watch this 60-minute webinar presented by Mitch Lapides, CEO and President of FulcrumTech; Bryan Richey, FulcrumTech Director of Email Marketing; and Pete Doucette, Vice President of The Boston Globe.

Find out how we leveraged email marketing to help The Boston Globe achieve a 90% increase in year-over-year subscriptions.

Click on the video to get these actionable takeaways:

  1. Use goals to prioritize campaigns by ROI potential
  2. Use a modeling tool to evaluate which improvements have the biggest impact
  3. Employ mini-tests to maximize results across your email ecosystem
  4. Test frequency to increase open reach
  5. Test targeted copy to increase conversions
  6. Implement systematic multivariate testing to ensure efficient gains

To find out how FulcrumTech can gain substantial improvements for your email program, contact us.

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NewsLever is our free, monthly e-newsletter for B2B and B2C professionals who want to develop and implement powerful email-marketing campaigns that build relationships with prospects and customers.

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