Make it easier for your customers and prospects to find you
Search engine optimization (SEO) is the process of improving a website’s rankings in the organic (non-paid) search. Studies have shown that sites ranked on the first page of search results receive the majority of traffic. Thus, businesses can increases the amount of traffic they receive by improving their search rankings.
How SEO can help your email program in addition to your website
Since SEO builds traffic to your website, it is an excellent tool for building your email list. The more traffic you have, the larger your list. But, more importantly, the more qualified your traffic is, the higher your list quality. Good SEO can ensure that your traffic includes the people you are looking to attract. Additionally, SEO is based on keyword research. This same research can be used to direct the editorial calendar of your newsletter or content for a nurturing or drip campaign.
All SEO is not equal
Many companies do SEO by simply looking at rankings. We have found, however, that successful SEO relies heavily upon a deep understanding of web analytics. By looking at conversion rates, traffic sources, and other web metrics, we can help you optimize for the quality of your traffic, not just the quantity. And an increase in high-quality traffic will mean growth for your business.