Country Curtains Triggered Email: Does It Have a Creepy Factor?
Preview without Images Preview with Images Country Curtains Email Grade: [C] Subject Line 4 Preview Pane 4 Eye Path 4 Clarity of Message 3 Call to Action 2 Offer 1 Credibility 4 Sense of Urgency 1 June 15, 2014 – Organization Overview Founded in 1956 by Jane and Jack Fitzpatrick in Whitman, MA, Country Curtains sells curtains, shades, top window treatments, and curtain rods, as well as other home-decorating accessories, including rugs,…
Amazon Email Review: Is this Cyber Monday series the real deal?
Preview without Images Preview with Images Preview without Images Preview with Images Amazon Cyber Monday Email #1 Grade: [B-] Subject Line 4 Preview Pane 2 Eye Path 4 Clarity of Message 3 Call to Action 4 Offer 4 Credibility 5 Sense of Urgency 4 Amazon Cyber Monday Email #2 Grade: [C+] Subject Line 2 Preview Pane 3 Eye Path 4 Clarity of Message 3 Call to Action 4 Offer 1 Credibility 5 Sense of Urgency 4 Email grades are based on a 5-point…
Overstock.com Email Review: Is It One of Your Favorites?
…That was the subject line of this nurturing email sent to an Overstock.com customer. It’s a strong subject line that stands out in the inbox, especially when paired with the playful preheader, “Look at you, favoriting things like a pro!” Immediately, the subject line and preheader indicate to the recipient that this email contains personalized information. The preview pane without images is also strong. It presents all the…
TOMS Shoes Promotional Email: TOMS Steps Up with a Responsive Email Design
Preview without Images Preview with Images TOMS Email Grade: B Subject Line 3 Preview Pane 1 Eye Path 5 Clarity of Message 5 Call to Action 5 Offer 5 Credibility 5 Sense of Urgency* 0 *Not applicable April 4, 2013 — Company Overview “One for One.” That’s the slogan of TOMS — a shoe company founded by entrepreneur Blake Mycoskie in 2006 that donates a pair of new shoes to a child in need for every pair of…
eBags Email Review: Is It in the Bag for Getting the Click?
Preview without Images Preview with Images eBags Email Grade: [C+] Subject Line 3 Preview Pane 4 Eye Path 3 Clarity of Message 3 Call to Action 3 Offer 3 Credibility 4 Sense of Urgency 3 March 18, 2015 – Organization Overview Based in Greenwood Village, CO, eBags is an online retailer of handbags, backpacks, luggage, business bags, and accessories. Customers can currently choose from a selection of over 55,000 bags, representing more than 500…
Victoria’s Secret Reengagement Email Series: Is It Alluring Enough to Reengage Inactive Customers?
Preview without Images Preview with Images Preview without Images Preview with Images Victoriassecret.com Email Grade: B Subject Line 5 Preview Pane 3 Eye Path 3 Clarity of Message 5 Call to Action 4 Offer 3 Credibility 5 Sense of Urgency 5 February 4, 2013 — Company Overview Victoria’s Secret is a leading American retailer of women’s lingerie, fashion, and beauty products. Founded in 1977, the company sells its products in…