12 Quick Tips for Writing Killer Email-Marketing Copy That Converts
…8217;s Convincing and Converts Are you looking to increase the opens, clicks, and conversions for your email campaigns? Here are 12 top tips for writing promotional email copy that will effectively capture subscribers’ attention and drive them to take action: Keep it simple and strong (K.I.S.S.). Once subscribers open your email or click through to your landing page, you have mere seconds to capture their attention. So don’t use…
9 Ways Email Marketing Is More Than Constant Contact
…ing events, I often get onto the topic of email marketing (perhaps it has something to do with my passion about the subject). Invariably, someone makes a comment that equates the email blast software — provided by such online marketing companies as Constant Contact — with the broader concept of email marketing. I appreciate that most people don’t spend their lives immersed in email marketing as I do, so I thought I’d…
FulcrumTech's Email Split Testing 101
…ing type of question: Which is the best — A or B? An A/B split test is when you send each of the variations that you are testing to two portions of your test group. If you have set up your test correctly, you can determine which version is best for your purposes and then roll that out to a broader amount of your sample. What to test In marketing, there is so much that is worth testing. In effect, marketing is all about…
ExactTarget Anti-Spam Policy
…complaints. If you’re worried that we would simply “list wash” your address without further investigation, feel free to report the message to whatever spam reporting entity you feel most comfortable working with. Spamcop at www.spamcop.net provides an easy way to report unwanted mail as spam. You can also use your email provider’s (AOL, Hotmail, Yahoo) “report as spam” mechanism to notify the ISP that the message is spam. ISPs use this…
Web Designer/Contractor
…eamweaver, Photoshop, Fireworks, and Flash. Other software experience in related tools is beneficial. We are seeking a contractor to fill our periodic project needs. Qualifications: Design background with solid experience in online or interactive design, in particular, HTML email design Experience in designing promotional Web landing pages Strong communication, organizational, and team skills Strong project management skills Desire to take an…
FulcrumTech – Leading the Way in Email Marketing
…elp clients select, learn, and use any of a number of leading email service provider tools. In addition, FulcrumTech provides clients with top-notch email distribution system support services through the use of both live and online help desk capabilities. Click here to learn more about these services, as well as other ways we can help you use email marketing to grow your business. FulcrumTech Is an Integral Part of the Greater Philadelphia…