GreaterGood Email Review: How Does This Oops Email Score?
…ail once it’s opened is great, with the first line of copy explaining it all: “Ooops, we’re sorry! YOUR ANIMAL RESCUE SITE STORE EMAIL MAY HAVE LOOKED A LITTLE FUNNY THIS MORNING.” GreaterGood is an e-commerce company with the noble mission of supporting charities that help people, pets, and the planet. This oops email provides a good example of how to effectively deal with an email mistake; however, we found a few…
Part 2—Anatomy of Predictive Analytics in Email Marketing
…and converting them. Product Recommendations—Using such data as customer engagement rates (e.g., open, click, and conversion rates) and past shopping behavior, predictive analytics can help you determine which products to recommend. Then, deliver the product recommendations in such email campaigns as abandoned cart, post-purchase, and win-back. Lead Scoring—Based on a prospect’s profile and behavioral data, predictive analytics can help…
About Us
…sevier (EVP, Health Sciences Division–Electronic Products), Springhouse Corporation (VP, Electronic Products), and U.S. Pharmacopeia. One of his favorite success stories is when he redesigned and rebuilt the website, gartner.com. The result? A 50% increase in website usage and revenue growth twice that of a key competitor. Nice work, Mitch! Today, Mitch capitalizes on his strategic planning, marketing, IT management, software product…
How to Choose an Email Service Provider
…s faster, easier, and ultimately, delivers better results. Narrow your list down to two or three ESPs and request a trial from each; you need to be comfortable with the user experience and functionality of the ESP. Ask for recommendations from companies similar to yours. Ask the ESPs for testimonials from current clients. Selecting an ESP is one of the most important decisions that a marketer makes. Having used many of the top email service…
Email Marketing Automation – How to Take Your ROI to the Next Level
…transactional emails. Product Feedback Request Email Sending a timely product feedback request email is a great way to stay top of mind with customers. Post-purchase product review emails are also a great tool for helping e-commerce companies build credibility for their brand, boost search engine rankings, and drive more sales. That’s because you’re able to use the product reviews collected from satisfied customers in promotional…
IP-Warming Best Practices
…l email-sending levels. This gives ISPs the chance to evaluate your sending practices before you start sending to your entire list. This article focuses on building IP reputation; however, domain reputation (e.g., @email.yourcompany.com) is a key factor in deliverability, as well. So, if you’re having deliverability issues, be sure to also check your domain reputation. 6 IP-Warming Best Practices—Where to Start and How to Do it Effectively…