Google’s New Inbox App — What It Means for Email Marketers
…ith you to design and implement highly effective email campaigns that continue to engage and convert your target audience. If you haven’t been invited to try Inbox yet, you can request an invitation via email at inbox@google.com. If you’ve already downloaded Inbox and are currently using it, we’d love to hear about your experiences in the comments section below. OTHER ARTICLES YOU MIGHT LIKE What Do Gmail Image Display Changes Mean for Email…
Kate Spade Email: Is It a Pinteresting Integration of Email and Social Media?
…Spade New York fan and customer who had signed up to join the company’s email list. Though having a “cutesy” subject line isn’t usually the best way to go, for this email content – and in tandem with the from line katespade.com – it works. The subject line is all in lowercase, too, which is consistent with the company logo (i.e., kate spade) that’s in lowercase. Highly Effective Eye Path, But Does the Preview Pane Do Enough to Entice Image…
5 Tips on Writing Conversational Emails
…many times you refer to “I,” “we,” “me,” and “us,” and compare it to how often you use “you.” Newsflash — your subscribers are a lot less interested in you and your company compared to how your company and its products or services can benefit them. So, be sure your email copy is focused on the recipient: Make it about them (not about you) and how you and your company can meet their…
How to Get the Most Out of Your Transactional Emails
…optimize the performance of your transactional emails. Provide branding consistent with the rest of your email campaigns. In other words, include your logo and incorporate brand colors and the same fonts used in other email communications. Then, recipients will know that the transaction email is from your company right when they open it. Make customer service the focus of your transactional email content. In addition to including all of the…
Amazon Email Review: Is this Cyber Monday series the real deal?
…ffer 1 Credibility 5 Sense of Urgency 4 Email grades are based on a 5-point scale: A = 5, B = 4, C = 3, D = 2, F = 1 January 5, 2016 – Organization Overview Headquartered in Seattle, WA, Amazon.com, Inc., is a global e-commerce company and the biggest Internet-based retailer in the United States. The company was founded in 1994 by Jeff Bezos and began as an online bookstore. It later diversified into selling a wide range of products,…
5 Elements of a Successful Product Review Email Campaign
…the chance to win a gift are a few examples of ways to encourage customers to submit a review. Keep the review short and simple. Your customers likely are busy people, so ensure that your review process is quick and easy to complete. Don’t overwhelm customers with a long explanation about how much you value their input in your product review emails. Instead, get right to the point with a brief survey. A good way to get the ball rolling is…