10 Email Tips for a Very Merry (and Profitable) Holiday Season
…ey. The time when prospects are beginning to search for a product is the key moment for influencing their purchase decision — hopefully before they have a chance to check out competitors’ similar products. Optimize the cadence and frequency of your triggered emails. For example, you may find that it’s more effective to shorten the launch of each of your abandoned-cart campaign emails during the holiday season, as well as to increase…
Using Predictive Analytics in Email Marketing
…ks to this email campaign, the client’s post-purchase revenue increased by 483% in just two months. You can also use predictive analytics to determine how often customers make purchases so that you can find the optimum cadence and frequency to send them emails about your products. Winning Back Customers — Reengage customers who haven’t purchased from you in a while. When it comes to win-back email campaigns, a standard…
Win-Back Email Campaigns — How to Successfully Regain Lost Customers and Boost Revenue
…imize your win-back campaigns. Besides optimizing copy and design elements, subject line, preheader, the sender’s email address, calls to action, and privacy policy, testing helps you find the most effective frequency, cadence, incentives, and timing of offers for your win-back series. This is important for motivating action and boosting your engagement email metrics, including opens, clicks, and conversions. Need help creating and…