Email-Marketing Optimization—When, Where, and How People Engage With Email
…217;s too small, and too much text). When it comes to getting emails, survey respondents rated brands that send emails too frequently as the biggest annoyance. So be sure to test and optimize for the best email frequency and cadence for your target audience. Consumers prefer emails that provide special offers and promotions from brands, as well as relevant information that is accurately personalized. Segmenting your email list into different…
Top 10 Trends That Will Power Email Marketing in 2018
…nes outperform handwritten ones 95% of the time. This is just one example of how AI can optimize email-marketing campaigns. Another is machine learning, which can be harnessed to determine the best send times, frequency, and cadence to maximize conversions. And yet another is driving more revenue from campaigns by predicting which promotional offers work best for individual customers. Tips: Get ready for AI by organizing and integrating your…
Email Branding Tips that Win in the Inbox
…center is a good way to help you determine an email send schedule that is consistent, as well as keeps subscribers interested and even looking forward to getting your emails. For help with optimizing your email frequency and cadence, be sure to check out these FulcrumTech articles: “Email Send Frequency—What’s Your ROI Sweet Spot” “Email Cadence Is the Key to Success” Reach out to customers who have lost touch with…
Email Preheader Best Practices
…email from a previous issue of NewsLever to demonstrate what happens to the email preheader in certain versions of Microsoft Outlook. The subject line shows up, but what should be the email snippets preheader text is either blank (because the HTML email preview text area was narrowed) or the first line of text is visible in the email newsletter headers (which in this case is the name and slogan of our email newsletter). In a different test that…
Dover Saddlery Abandoned-Cart Email Series: Does It Convince Customers to Stop Horsing Around and Complete Their Purchase?
…ye Path Could Be Stronger Although the preview pane without images gets the message across about the content of the email, there’s little motivation for recipients to download the images. Plus, the call-to-action buttons are blank, and there are no clickable links to take recipients to their shopping carts. The eye path also could be stronger. For example, the headers in each of the emails are competing with the headlines, which aren’t very…
Jiffy Lube Email: Does It Drive Customers to Give Feedback or Just Crash and Burn?
…ly would have motivated more opens if it let recipients know right up front that there was an incentive for completing a short survey. The preview pane without images is weak. The images have been resized, resulting in large blank spaces, and there’s no alternative text to entice recipients to download the images. Unless recipients carefully read the small text in the preview pane, they wouldn’t even know the email was from Jiffy Lube. The link…