CAN-SPAM ACT Updates for 2008
The CAN-SPAM Act of 2003 (a Federal law) establishes the requirements (and penalties) for those who send commercial email. You can access an overview at the Federal Trade Commission Web site. An important update was just released, which is to go into effect on July 7, 2008. A great summary of the new interpretations can be found at Pepper Hamilton’s Web site. The key updates include clarifcations of the following: Who is a commercial…
FulcrumTech’s Powerful, Cost-Effective Email Distribution Tool
…approved distributor for Lyris HQ—a comprehensive ESP that ranks among the best on the market today. Lyris HQ—integrated email marketing, web analytics, and search marketing Some of the key Lyris HQ features include: • High deliverability and email reputation • Search engine marketing (SEM) management • Automated opt-in (double or single) • Integrated Web and email analytics • Customizable email templates • SalesForce.com integration •…
Email List Management and Distribution
…any of these challenges? • Declining email open rates • Subscribers saying they’re not getting your emails • Emails that bounce back • Poor or declining response to email promotions You may have an email deliverability problem! There are many potential causes to these problems. There are also many strategies, tools, and best practices that can be used to solve them. FulcrumTech has the solutions. Click here to contactus…
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Name:* Email Address:* Phone Number: Website: Inquiry Type: — SELECT — Email newsletters Email campaign management Promotional emails Email distribution tools Email deliverability IntelliSents Preference center ROI Goalsetter SMS/Text campaigns Training and seminars Booking Mitch Other (please describe) Company: Message: Yes! Send me FulcrumTech’s monthly newsletter, full of relevant content developed by our email-marketing gurus. Send me…