5 Most Common Mistakes Marketers Make in their Email Campaigns
…our unsubscribe rates and spam complaints. You don’t want to overmail and have subscribers begin to ignore your emails, unsubscribe, mark your emails as spam, and ultimately hurt your brand’s reputation and email deliverability. Setting up optimization tests is the best way to determine your send frequency sweet spot. At FulcrumTech, we recently ran a frequency test for a publishing client. We sent the same email to the same list of…
4 Tips for Building a Powerful Email Automation Series
Looking to build an effective email automation series? One that drives revenue growth by getting your prospects and customers the right email content at just the right time? Here are four keys to a successful automation series. Although email is still one of the most effective channels for e-commerce retailers, it’s continually evolving. And today, automation marketing is having a huge impact on the way many marketers send emails. Unlike…
9 Ways to Make the Most of Your Welcome Emails
Welcome Messages — the email sent after recipients opt-in and give you permission to send them emails — provide a great opportunity to communicate your marketing message to a highly-engaged audience. According to MarketingSherpa studies, open and click-through rates are highest during the first month of new email opt-ins, with Welcome Messages topping the list of the most frequently opened emails. These rates typically continue to decrease…
What Time of Day Should You Send Your Email Campaigns?
What’s the best time of day to send emails? The answer to this often-debated question is not so simple: it depends. It depends on the demographics of your particular audience and their email reading habits. Optimally, you want to have your email near the top of the list when your recipients open their inboxes. You also hope that when they see your email they’ll have the time to devote to opening, reading, and acting on your marketing message….
Ever Heard of the Active Unique Open Rate?
When it comes to email marketing, you’ve probably heard of a unique open rate or total open rate. But another interesting metric to track is your active unique open rate—the number of opens by the active members of your list. It gives you a better picture of the extent – month to month – that you’re meeting your subscribers’ interests. To understand all of these metrics, let’s quickly review the standard ones we’ve been using:…
6 Steps to a Powerful Email Welcome Program
I recently attended a Lyris email-marketing conference in Chicago, and there was a critical theme that threaded through a number of the presentations – the power of a welcome program. I’ve talked about welcome emails before (see “9 Ways to Make the Most of Your Welcome Emails”). If you haven’t thought through the entire welcome experience, however, you’re missing one of the most critical elements of building your email list and the resulting…