Landing-Page Forms — 7 Must-Do Tips for Capturing Leads
…eone to click on a link in your email or online ad and go to your landing page. Will that new prospect fill out the form to join your list of subscribers? Here are seven must-do tips to help drive conversions on your landing-page forms. Start short and simple. Typically, the shorter the form, the higher the conversion rate. So as you plan the strategy for your landing-page forms, first decide what information you really need. Keep in mind that…
Don't Make This Huge Mistake with Your Next Email Campaign
…ou’ll eliminate all other distractions and make the sales pitch work for you. For information about how to optimize your landing pages, click on the following FulcrumTech links: 5 Tips for Building a Successful Landing Page 5 Strategies for Creating Landing Pages that Convert You can’t accurately measure the response to your campaign. When your online marketing campaign sends prospects to a generic home page, you can’t generate…
7 Ways to Make the Most of the "Click-Through Moment"
…e message and design treatment – across all of the major elements of your email campaign – is the most important way to make this happen. These elements include: The email or ad Wording of the link to the landing page Headline on the landing page Design and colors across the email/ad and landing page The link or call-to-action button on the landing page 2. Send them to the right place. Your original email or online ad communicates a…
5 Strategies to Ensure your Email's Deliverability
…iverability represents the ability of an email marketer to consistently deliver email to a recipient’s inbox with full HTML or text functionality as indicated by the recipient in his/her preferences.” What affects deliverability? Your ability to deliver emails can be caused by many factors, but the bottom line is that deliverability is something that affects you, the sender’s, ability to deliver any email. According to a recent…
How to Choose an Email Service Provider
…mails are blocked by Internet service providers or spam filters, you’re not only losing conversions, but you’re also hurting your organization’s email reputation. The quality of your email marketing list is most important to deliverability, but the deliverability support and authentication an ESP provides or helps you set up can be key. You want to ensure that your emails get to your recipients’ inboxes. If your emails are blocked by ISPs or…
How Can Colleges and Universities Use Email Marketing to Improve Admission Yields?
…. As shown in the diagram below, 36% of the schools we analyzed had IPs with a score below 90, and 19% had scores below 75. Whether you’re aware of it or not, schools with very low email reputations are likely having serious deliverability problems. Some reasons that your institution is having deliverability problems can include: Poor sending practices Repeatedly sending to email addresses that have a hard bounce Poor permission practices (e.g.,…