Landing-Page Forms — 7 Must-Do Tips for Capturing Leads
…also check out a recent FulcrumTech blog on popover/popup forms — “The Power of Popover Forms — How to Increase Your Email List Growth by 300%” or give us a call at 215-489-9336. The email-marketing professionals at FulcrumTech have the expertise to optimize your email campaigns and consistently deliver the results you’re looking for. OTHER ARTICLES YOU MIGHT LIKE 5 Strategies for Creating Landing Pages That…
Don't Make This Huge Mistake with Your Next Email Campaign
…ou’ll eliminate all other distractions and make the sales pitch work for you. For information about how to optimize your landing pages, click on the following FulcrumTech links: 5 Tips for Building a Successful Landing Page 5 Strategies for Creating Landing Pages that Convert You can’t accurately measure the response to your campaign. When your online marketing campaign sends prospects to a generic home page, you can’t generate…
7 Ways to Make the Most of the "Click-Through Moment"
…e message and design treatment – across all of the major elements of your email campaign – is the most important way to make this happen. These elements include: The email or ad Wording of the link to the landing page Headline on the landing page Design and colors across the email/ad and landing page The link or call-to-action button on the landing page 2. Send them to the right place. Your original email or online ad communicates a…
5 Strategies to Ensure your Email's Deliverability
…iverability represents the ability of an email marketer to consistently deliver email to a recipient’s inbox with full HTML or text functionality as indicated by the recipient in his/her preferences.” What affects deliverability? Your ability to deliver emails can be caused by many factors, but the bottom line is that deliverability is something that affects you, the sender’s, ability to deliver any email. According to a recent…
How to Choose an Email Service Provider
…mails are blocked by Internet service providers or spam filters, you’re not only losing conversions, but you’re also hurting your organization’s email reputation. The quality of your email marketing list is most important to deliverability, but the deliverability support and authentication an ESP provides or helps you set up can be key. You want to ensure that your emails get to your recipients’ inboxes. If your emails are blocked by ISPs or…
How Can Colleges and Universities Use Email Marketing to Improve Admission Yields?
…quired about the campus, the emails reflect none of that information. Step back and think about how the message could change, given your knowledge of a few key factors. Use them to build a relationship with the student. Poor deliverability — As shown in the deliverability table below, many schools have damaged their email reputation so badly that much of their email may never get to an intended recipient’s inbox. Lack of testing — Many schools…