Email-Marketing Optimization — 7 Steps to Effective A/B Split Testing
…variables you may want to test: Email subject lines From lines Calls to action (e.g., location, size, color, copy) Headlines Message layouts Design Images Offers and incentives Adding a video Fonts (type, colors, and sizes) Personalization Best weekdays to send Time tests (e.g., morning versus late afternoon) Choose what measure of success you’ll use to determine the winner. Success measurements for email campaigns include: Open rates…
Please Don’t Call It an Email Blast
…“email blast software” makes it easy to send numerous emails at one time; however, marketers should strive to ensure that each and every email sent provides value to their individual subscribers. Segmentation and personalization are two important ways to help make sure that all emails do just that. Create and test email subject lines that capture attention, engage recipients from the very start, and successfully motivate action. Be…