10 Best-Practice Tips for Optimizing Your Abandoned-Cart Recovery Emails
…generic shopping-cart recovery emails to all abandoners, personalize your abandoned-cart recovery emails to include customers’ names and specific items left in their carts. As we talked about in a previous NewsLever feature, personalization in email marketing pays off! Time it right. Be sure not to bombard prospects with too many abandoned-cart emails. A series of three emails, for example, is the sweet spot for most audiences. When should you…
FulcrumTech's Email Split Testing 101
…o conduct a test. Here are a few items we at FulcrumTech like to test: Headlines Email subject lines (testing open rates) From name Day of week to send Time of day to send Layout/design (looking at click-through rates) Personalization (testing whether Dear First Name or First Name in the subject line delivers better results) Setting up the test If you have 2 or more variables you’re trying to test (e.g. headlines, subject lines,…
4 Tips for Building a Powerful Email Automation Series
…relevant and will keep subscribers opening and engaging with your emails. Find the level of automation that works best for you. An automated-email series can get quite complicated, involving various segments, high levels of personalization, and numerous workflow streams. If your company has the time and skills to set up a sophisticated automated-email series, then do it! But as the saying goes, don’t try to boil the ocean. For example,…
7 Best Practices for Email Retargeting Campaign Success
…ips, and increase sales. Personalize your email retargeting campaigns to help increase engagement and drive more conversions. From using the recipient’s name to tailoring the actual email content for maximum relevance, personalization can have a huge impact on your performance results. For example, if someone leaves an item in his or her online shopping cart, include the abandoned item, as well as a link where it can be purchased…
10 Tips for Creating Email Content That Captures Attention and Engages Subscribers
…es to Boost Your Email Open Rates Email Preheader Best Practices Personalize your email campaigns. Using a subscriber’s name in the subject line and email message typically is a great way to capture attention. However, email personalization goes beyond simply using names. It can also include leveraging such personal information as subscriber behavior, demographics, and purchase history to make the email content more relevant. Design for mobile….
Email Quality Assurance—Does Your QA Process Empower Email-Marketing Success?
…email clients Ensure that your email loads quickly Review rendering on all major email clients—desktop and mobile (leverage tools such as Litmus and Email on Acid plus do your own testing) Check that the dynamic content and personalization components are working properly Label all images with alternative text Test all links Be sure that all CAN-SPAM requirements are met (most importantly, ensure that you have a functioning unsubscribe link) If…