eBay Email Review: Does It Deliver the Personalized Experience Promised in the Subject Line?
…out in the inbox. However, using the word “we” 3 times in the subject line and preheader makes the copy sound more eBay-focused than customer-focused. And although the subject line is a fun and different take on personalization, clarity trumps cleverness. In other words, frontloading a special sale or promotion in the subject line is likely a more effective way to drive up open rates among eBay’s target audience. Weak Preview…
Why Email Marketing Is Important—The Benefits of Email Marketing
…to their customer base. You can easily segment groups of your prospects and customers and send them specific marketing messages that target their personal needs and interests. By segmenting your email list, you can take the personalization of your emails to a whole new level. Demographic, geographic, and behavioral (e.g., past purchases) are a few of the types of data that you can use to target different segments of your email list and send…
Top Email Marketing Best Practices for 2018
…help you build a quality email list of engaged and loyal subscribers. Personalize your emails. Using subscribers’ names in the subject line is a surefire way to capture their attention as they scan their inboxes. Email personalization goes beyond simply using a subscriber’s name, however, to incorporate content that uses such personal information as purchase history, demographics, and customer behavior.To help create personalized…
5 Elements of a Successful Product Review Email Campaign
…of product being reviewed. So, be sure to test and optimize the time sent to find the sweet spot for your specific products and target audience Personalize your product review emails. As we pointed out in a previous feature, personalization pays off in email marketing. So, use the customer’s name and specifics about the products that were purchased in your product review emails to help optimize the response. Offer an incentive. Customers…
Email Review: Does It Motivate You to Start Planning a Tropical Vacation?
…of the button bolder would help make it pop. The call-to-action copy, “Start planning,” is clear and congruent with the subject line, preheader, and the rest of the email content. But adding more description and personalization (e.g., “Start planning my next great vacation”) may help build excitement and garner additional clicks. There’s an Offer, But It’s Hard to Find At the very bottom of the email, a…
Email-Marketing Optimization—When, Where, and How People Engage With Email
…tent that’s better personalized to their interests. Customization of emails from brands was rated from medium to high importance among all age groups of respondents. What was the most frustrating way that emails lacked personalization? 34% of the respondents said getting recommendations that didn’t match their personal interests 24% of respondents said getting offers that already expired 15% of respondents said the misspelling of…