Poco’s Email Review: Does This Welcome Email Reap Its Just Rewards?
…om line lets recipients know that Poco’s is the sender, the subject line — “KAREN, Welcome!” — indicates that this is a welcome message. The subject line is personalized and includes the rewards member’s first name. Although personalization has been shown to be an effective way to drive conversions, the use of all-uppercase letters for the name may appear suspiciously spammy to some recipients. Eye Path and Preview Pane Lack Focus In the preview…
How to Optimize Email Deliverability for Your Gmail Users
…ne how email should be delivered. If you do the right things, then your reputation will increase. Numerous factors affect Google’s sender reputation scoring. Somanchi indicated that Gmail algorithms leverage a combination of personalization and reputation factors – as well as a wide spectrum of user behavioral feedback – to determine how email is delivered. So essentially, if users are not taking negative actions relating to your email, you’ll…
eBags Email Review: Is It in the Bag for Getting the Click?
…email message. eBags personalized this email by using the recipient’s name in the preheader, as well as providing some recommended items, which were based on prior purchases. As we discussed in a previous NewsLever article, personalization pays off with a positive impact on overall transaction rates of email campaigns. In this case, however, the personalized product selection would have had more of an impact if it had been featured closer to…
Google’s New Inbox App — What It Means for Email Marketers
…relevancy with their recipients to continue to survive and thrive today. So what are some ways organizations can help keep their email-marketing campaigns relevant? The use of dynamic content, triggered email drip campaigns, personalization, and segmentation are just a few examples of tools that you can use to help keep subscribers engaged with your email campaigns. Is your organization ready for Google’s new Inbox? Contact the experts at…
Some of the Latest Email Stats, Studies, and Strategies to Help You Boost Email Engagement
…11 a.m.) is the best time of day to get a response, and 25% said midday (11 a.m. to 2 p.m.) 87% of respondents included images in their welcome emails, whereas 26% included videos More than half of the respondents considered personalization and segmentation to be the most important tactics for driving conversions 60% of respondents said that they weren’t making the most of their welcome emails. Check out this infographic from Campaigner…
The Oops Email — What to Do When You Make an Email-Marketing Mistake
…hen you can take the time to craft a quality email response. Preview Improving Your Email Quality Control Of course, the best strategy is to prevent mistakes from happening. One important way to help catch typos, see if your personalization is working, and detect broken links is to test your emails before sending them. And, stating the obvious, proofreading your emails is a must. Then proofread them again. Plus, have other people proofread them….