7 Tips for Optimizing Email Campaign Clicks & Conversions
…rdquo; is positioned closest to the product price in the shopping cart — the part of the sale that causes the most anxiety for customers. Personalize your email campaigns. As we discussed in a previous NewsLever issue, personalization pays off. The type of personalization that we’re referring to goes beyond using a recipient’s name in the email. It involves customizing email content based on demographic and behavioral data,…
6 Steps to a Powerful Email Welcome Program
…don’t rent, sell, or trade emails with others (if that’s the case). Again, test the impact of what you do. Step 2 — Thank-you page Once your new subscriber completes the signup form, take him or her to a thank-you pop-up or page. It’s important that this page do two things: Include instructions to check their inbox for a confirmation email. Ask subscribers to white-list your sending email address. They just signed up, so they’re in the best…
9 Tips for Building a High-Quality Email List
…ding your presentations to SlideShare to reach more potential customers. Slideshare allows you to choose whether or not to make your presentations downloadable so you retain control of your content. Put a link to your opt-in page on all of your online and offline marketing materials. Here are few examples of places you don’t want to miss: On every page of your website On your social media sites (e.g., “information” area on Facebook, Twitter…
Email List-Building Best Practices—How to Create E-Commerce Opt-in Forms That Convert
…web page or while they’re navigating through the page Making users dismiss a pop-up before they can access your web page’s content Having the pop-up appear as a standalone in the above-the-fold portion of the web page, while the page content is inlined beneath the fold. If you make sure that your pop-ups use a “reasonable amount of screen space and are easily dismissible,” they likely won’t be penalized. To reduce…
How to Use SEO as a Primary List-Building Tool
…s for initial newsletter sign-up. People are often more willing to share that much information, but not necessarily their phone numbers and addresses. Give visitors the opportunity to share their contact information on every page of your Web site. Be sure your page layout is well designed — the key messages and calls-to action are highly visible and “pop.” Focus on your headlines, since these are the first words that grab the…
Email Marketing Best Practices – Unsubscribing Do’s and Dont’s
…r confirm their email address to complete the process. Do send them to a branded landing page. Let subscribers know right away that they are in the right place by including a company name and logo on your unsubscribe landing page. It’s surprising how many unsubscribe landing pages have no corporate identity. Do provide options on the unsubscribe landing page. Perhaps subscribers don’t want to completely sever their relationship with…