ROI Goalsetter Landing Page
Email Marketing Overview: What You Need to Know
…e number of subscribers who take that final step of whatever call-to-action you’re seeking. In email marketing, the email “teases” or generates the interest, while the landing page seals the deal. A landing page is the Web page that people reach after they click on a link in the email. To emphasize, the key to your email is simply to get the click. Seduce them, encourage them, and excite them to click. Selling should be left to…
Top 10 Trends That Will Power Email Marketing in 2018
…within your budget and that aren’t offering costly features that you won’t use. Resources: Email Marketing Automation—How to Take Your ROI to the Next Level 4 Tips for Building a Powerful Email Automation Series Personalization Thanks to advances in predictive marketing, AI, and automation, it will be easier and more cost-efficient than ever to personalize your email campaigns. A Yes Lifecycle Marketing 2017 study showed that…
12 Quick Tips for Writing Killer Email-Marketing Copy That Converts
…ir needs and solve their problems. Content relevancy is the key to email-marketing success. That’s why it’s important to use personalization and email list segmentation to avoid sending a blanket email. What is a blanket email? With blanket emails, you send the same email content to your entire list of contacts. And thanks to the number of email automation tools available today, it’s easier than ever to implement and manage…
10 Tips for Creating Email Content That Captures Attention and Engages Subscribers
…our clients at FulcrumTech, we’ve achieved improvements in click-through rates of more than 20%. Be congruent. From the subject line and preheader, to the email headline, to the call to action, to the dedicated landing page (and everything else in between), be sure that your message is consistent and clear. One of the fastest ways to lose openers is to tell your subscribers something in the subject line that doesn’t represent the actual…
How to Create an Effective Call-to-Action – 10 Tips to Help Drive Conversions in Your Email Campaign
…inks to a variety of places in our clients’ emails, and you’d be amazed where people click, even if it’s not obvious that it’s a link. Finally, be sure your call-to-action takes subscribers directly to an appropriate landing page on your Web site. Too often calls to action will take subscribers to the home page of a Web site, requiring them to search around for the specific offer. Plus, be sure there’s consistency in the wording and design of…