Summary of the Book Content Rules

Content Continues to Rule

As I introduced in my first blog about the recent ExactTarget Connections 2011 conference, this is a summary of a presentation by C.C. Chapman and Ann Handley, the authors of the book Content Rules. Chapman and Handley’s presentation was filled with tips and reminders relating to content. Here are a few:

• Speak in the language of your customers.
• Don’t be afraid to do something unexpected to get your customers excited about engaging with your product or service.
• Focus your content on attracting the right people to read it. It’s not about quantity, but rather quality.

Here are some sites they suggested checking out:

• ArmyStrongStories.com
• Kinaxis
• Google Goes Gaga