DoggieFood Email: Is It as Doggone Good as It Could Be?
…– would also add credibility to the promotion. But, promoting this higher could dilute what may be the more important call to action, which is to get people to click through to shop. In terms of credibility, DoggieFood.com is a small company that doesn’t have the name recognition and well-known reputation typically associated with large national brands. So that means DoggieFood.com needs to do more to let people know about their good…
8 Great Emails That Show You How to Get the Click
…is here.” The email contained a prominent and easy-to-redeem coupon, increasing the likelihood that subscribers will open and use the coupon and help drive additional sales. Get the Click – CVS Email Review Musicnotes.com—This update-your-preferences email is pitch perfect. “Complete Your Preferences and receive a $6 coupon!” This subject line not only communicates the main purpose of the email, but it reveals the $6…
How to Optimize Email Deliverability for Your AOL Users
…il-updates-dmarc-policy-to-reject/. If you’re having deliverability issues with AOL, you can also check out the following link, which provides a number of resources to help you troubleshoot the problem: http://postmaster.aol.com/Postmaster.Troubleshooting.php You’ll find suggested best practices for sending email to AOL at the following link: http://postmaster.aol.com/Postmaster.Guidelines.php Rock also emphasized that email marketers should use…
FulcrumTech Wins Marketer Quarterly Email Marketing Award 2015
…er Quarterly is one of the fastest-growing marketing publications in the world, reaching marketing professionals around the world. The Marketer Quarterly publishes each quarter in partnership with The Relevancy Group (http://www.relevancygroup.com/) and features market research, interviews with leading brands, industry trends, case studies, and useful industry benchmarks. Register for a free subscription to The Marketer Quarterly at…
How to Effectively Share Your Emails on Facebook: A 5-Step Tutorial
…rsion of that URL is: http%3A%2F%2Fwww.fulcrumtech.net%2Femail%2F5_tips_for_writing_winning_ subject_lines%2F Build the URL to share the link on Facebook. Now place your encoded URL at the end of the following string: http://www.facebook.com/share.php?u=You’ll end up with something long and ugly like this: http://www.facebook.com/share.php?u=http%3A%2F%2Fwww.fulcrumtech.net%2F email%2F5_tips_for_writing_winning_subject_lines%2FWhat we’re…
FulcrumTech Partners with ExactTarget and Adds to Its Growing Client Base
…s, and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture, and Webtrends, among many others. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world including Expedia.com, Best Buy, Aurora…