Email Authentication – Key to Getting Your Emails Delivered
…arketing Best Practices Managing your authentication affects how your company’s emails are displayed in different email clients. If you haven’t authorized an email service provider (ESP) to send on behalf of your company, most major email clients will flag your emails in the From line as coming from a different server, which in turn, will cause the emails to be blocked or your recipients to think they’re getting spam. In…
How to Deal with Yahoo Email Delivery Issues
…ity issues – or if you know you have problems but aren’t quite sure why – get a quick check with FulcrumTech’s Deliverability Essentials. Of course, always feel free to contact us or give us a call at 215-489-9336 for a more comprehensive analysis. We’re here to help. OTHER ARTICLES YOU MIGHT LIKE 7 Key Strategies for Avoiding the Gmail Spam Filter Microsoft Launches the New Email Service Outlook.com — How Will It Impact Email Users and…
Facebook's New Messages – How Will It Impact Your Email-Marketing Program?
…g, the new Messages platform will offer three primary features: Seamless Messaging — Integrates SMS, chat, email (everyone who wants one will get an @facebook.com email address), and Messages. Users decide how they prefer to communicate, and Messages simply integrates the communications. In other words, you don’t have to think about how each of your friends or contacts prefers to communicate. Conversation History — Messages are organized around…
My 8 Favorite Metrics for Judging the Health of an Email-Marketing Program
…rable. Conversion Rate Are you getting the results you’re looking for? That’s what this key metric tells you. The conversion rate tells you how many of the people you sent the email to actually clicked all the way through to complete the desired conversion – such as making a purchase, completing a survey, or signing up for your e-newsletter. Conversion Rate = Number of People Who Converted / Total Number of Recipients If you’re looking to…
5 Tips for Writing Winning Subject Lines
…n the subject line of 57% all U.S. email recipients’ email programs. From: Epsilon (2009) Emails with shorter subject lines significantly outperformed emails with longer subject lines. From: MailerMailer (2008) Including the company name in the subject line can increase open rates by between 32% and 60% over a subject line without any branding. From: Jupiter Research (2007) Source: EmailStatCenter.com OTHER ARTICLES YOU MIGHT LIKE 12 Quick Tips…
Using Social Media to Optimize Your Email Marketing, Part I: 10 Tips for Twitter Success
…ducts and services. In this way, Twitter can be a valuable tool for boosting the results of your email marketing campaigns. Here are 10 tips for using Twitter to do just that: Link to your Twitter account from all your email communications. Let everyone know your company is on Twitter — and make finding you immediately easy — by including a Twitter link in your email newsletters, promotional emails, event invitations, etc. Plus,…