Driving List Growth with Twitter Is NOT Rocket Science
…s or mild promotions will be best depends upon your market. Once you have a strong following and people are appreciating your content (yes, content is still king and what drives all of this – that’s the publisher coming out in me!), start making some offers. Or, make some offers early on to get people to follow you. Move them down the sales funnel with email. So, here’s where email comes in. As you get more followers,…
6 Ways to Improve Your Email Reputation and Deliverability
…re a number of factors that determine email deliverability, your Internet protocol (IP) address—which is a unique set of numbers used to identify your email domain—plays a major role. Your domain reputation (e.g., @email.yourcompany.com) is also a key factor in email deliverability. So, if you’re having trouble getting emails into your recipients’ inboxes, be sure to also check your domain reputation. Determine Your Email Reputation…
Justifying Email Marketing
…ng!) And, at FulcrumTech, we’re doing our part. Here are a couple of highlights from some of our recent projects: Depending upon how well you segment your list, email open rates can reach well over 70%, and we’ve commonly accomplished between 40% and 50% consistently when lists are segmented well. Once a quality email list has been developed, promotions to that list can achieve positive ROI within hours or days. 3 Powerful email…
Looking for Leads? Use Twitter to Find Them
…ature, Twitter is a valuable tool that you can use to optimize your email-marketing campaigns. It also provides a great and easy way for businesses to find new leads. Here’s how: Go to Twitter Search at http://search.twitter.com/. Click on the Advanced Search link. Set Up a Saved Search by filling in the form. Then, you’ll automatically be notified when someone who is looking for the products/services you provide tweets about them. Let’s say,…
Top 10 Trends That Will Power Email Marketing in 2018
…g at such elements as subject lines, calls to action, cadence, frequency, and incentives. Resources: Use These 3 Triggered Email Campaigns to Drive More E-Commerce Sales An Analytical Look at Email-Engagement Series of Top E-Commerce Companies How to Use Triggered Emails to Drive Conversions Making the Most of Transactional Emails Transactional emails (e.g., shipping and delivery confirmations, receipts, password resets) are among…
Using Google Analytics to Track ‘Zero Results Found’ for Site Searches
…obo.com site. It is important to note here that Google recently changed the GATC to operate in asynchronous mode. This means that the browser can continue rendering the page while the GATC operates in the background. It is recommended to place this async call to _trackPageview in the header section of the web page as opposed to the older GATC versions where it is recommended the call be placed right before the closing </body> tag of the…