5 Ways Keyword Research Optimizes Email Newsletters & Overall E-Marketing Success

Keyword research is fundamental to search engine optimization (SEO). In other words, if you want to help ensure customers will find your site on Web searches, it’s important to incorporate the right keywords in all of your e-marketing content, including email newsletters.

What Is Keyword Research?

Keyword research is the process of finding the search words and phrases people are actually entering into the search engines – such as Google and Yahoo – when looking for businesses like yours. That’s why it’s important to be sure the keywords you use are highly relevant to your company, accurately describing the products and/or services you provide. And by incorporating these keywords into your email newsletters, Web content, and e-marketing campaigns, you’ll increase SEO and ultimately drive more targeted, qualified traffic to your Web site.

Some examples of tools used to help conduct keyword research include:

• Google’s AdWords Keyword Tool
• Trellian’s Keyword Discovery Tool
• Yahoo’s Keyword Selection Tool

These tools typically provide the related terms, plurals and common misspellings of your keywords. In addition, they also help determine the level of competition for your keywords by including the number of search engine results generated by each word or phrase. The less competition for specific terms, the better chance your site has of getting ranked high on the list of search engine results.

Why Is the Optimization of Your Email Newsletters So Important?

Email newsletters are an effective way to market your business by providing valuable information for your customers and prospects, while positioning your company as an expert in the field. Email newsletters can also help search engine optimization by building links to – as well as relevant content on – your site. Here are five ways using keyword research to optimize your email newsletters can help improve your overall e-marketing success:

1. Improve search engine rankings. By using keyword research to identify and incorporate the most searched-for words and phrases in your email newsletters, you’ll increase the likelihood of achieving higher search engine rankings. That means more people who are interested in what your business has to offer will be more likely to find your email newsletters in their Web searches.
2. Drive more traffic to your Web site. The more people who find and read your email newsletters, the more opportunities you create for click-throughs to your site via the links provided in your email newsletter.
3. Create more effective subject lines to increase your open rates. By making your email newsletter’s subject lines reflect words and phrases that people actually type into such search engines as Google, you’ll drive your open rates up. After all, keywords that score high are a great indicator of what people are really interested in reading about.
4. Build organic SEO by posting the email newsletters on your site. FulcrumTech recommends you post your email newsletter articles on your Web site each month. Thus, email newsletters with optimized content, including the right keywords, will increase the chances of your site being picked up automatically on Web searches.
5. Boost SEO by using keywords in online ads and press releases. Once you’ve done the keyword research for your email newsletters, you have the basics for optimizing your company’s press releases and online advertising (pay per click) programs, as well. This is yet another way keyword research can help build your SEO even more.

How can keyword research help your business? Let the experts at FulcrumTech show you. Contact us or give us a call at 215-489-9336 today.