Summary of the Book Content Rules

Content Continues to Rule

As I introduced in my first blog about the recent ExactTarget Connections 2011 conference, this is a summary of a presentation by C.C. Chapman and Ann Handley, the authors of the book Content Rules. Chapman and Handley’s presentation was filled with tips and reminders relating to content. Here are a few:

  • Speak in the language of your customers.
  • Don’t be afraid to do something unexpected to get your customers excited about engaging with your product or service.
  • Focus your content on attracting the right people to read it. It’s not about quantity, but rather quality.

Here are some sites they suggested checking out:

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