Does It Glitter or Is It Fool's Gold?

That’s what we answer in our review of a promotional email recently sent by the members-only shopping website Gilt Groupe.

In our ongoing Get the Click series, we rate and review promotional emails from a wide variety of companies to provide examples about what’s done right — and what could be done better — to “get the click” (the only goal of ALL emails) and ultimately drive conversions.

Does Gilt get the click? Find out!

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