Holiday Online Sales Stats and Email Insights—How to Finish Strong in 2017 and Get a Head Start on 2018
…gital sales were up a whopping 32% compared to last year. Mobile traffic share reached 60% this year, up from 52% last year. Mobile order share was also up, reaching 42% this year compared to 34% in 2016. Although only 6% of online shoppers engaged with artificial intelligence (AI)-powered product recommendations on Black Friday, those shoppers accounted for 30% of all revenue. Salesforce’s holiday shopping report for Cyber Monday 2017:…
FulcrumTech Introduces IntelliSents™—An Innovative Online Email Analytics Platform for Real-time Data Visualization
…es of all types and sizes, from small business to industry. FulcrumTech was founded in 2004 by Mitch Lapides, a senior technology-product executive with more than 20 years of experience in turning around or building multiple online publishing and web-based businesses. For more information about FulcrumTech, visit www.fulcrumtech.net. Copyright © 2017 FulcrumTech, LLC Email Marketing Results You Can Measure All rights reserved. Contact: Mitchell…
Don't Make This Huge Mistake with Your Next Email Campaign
…spects to their company’s home page. This is one of the biggest mistakes you can make! Here are 4 major reasons why: There’s a lack of congruence between your marketing message and the home page. When it comes to online marketing, a well-constructed promotional email or online ad should include: A single purpose A strong offer A clear sense of urgency Yet if a prospect clicks through from your email or online ad to a company’s…
FulcrumTech, LLC Wins Award for Customized Learning Management System
…internet marketing, FulcrumTech was hired by F.A. Davis to help conceptualize and build out a Web-based business devoted to the needs of physical therapy professionals. FulcrumTech managed the development of DavisPTnetwork (www.davisptnetwork.com), an online social networking and career information resource for physical therapists (PTs) and physical therapist assistants (PTAs). Launched in February 2009, the site’s membership currently…
18 Ways to Build a Bigger, Better List
…ite. Tip #8: Team up with other online publishers by advertising their e-publications in yours and vice versa. Tip #9: Consider pay-per-click or banner ads to drive people to your subscribe page. Grow Your List with Everyday Online Activities Growing your list should be an ongoing part of your day-to-day online communications. You may be surprised at how many people you can add to your list regularly this way. Some everyday online activities…
5 Elements of a Successful Product Review Email Campaign
…cisions Check out these stats that show just how much product reviews can influence consumers’ purchasing decisions: In this Nielson report, 68% of consumers said they trust online opinions from other consumers. 55% of online shoppers in this survey reported that customer reviews influence their buying decisions. This study showed that products with reviews had a 12.5% higher conversion rate compared to those without. Plus, products with…