Country Outfitter Email: Does It Make You Want to Kick Up Your Heels in New Cowboy Boots?
…ges Country Outfitter Email Grade: C+ Subject Line 3 Preview Pane 2 Eye Path 4 Clarity of Message 4 Call to Action 4 Offer 3 Credibility 5 Sense of Urgency 1 11/26/12 — Company Overview Country Outfitter (http://www.countryoutfitter.com/) is a web-based retail store that sells a vast selection of cowboy boots and western apparel. Launched in 2011, Country Outfitter already has well over 3.6 million likes on Facebook, thanks to an…
Spirit Halloween Email: Is It a Trick or a Treat?
…Images Spirit Halloween Email Grade: B Subject Line 5 Preview Pane 4 Eye Path 4 Clarity of Message 3 Call to Action 3 Offer 5 Credibility 4 Sense of Urgency 4 10/10/12 — Company Overview Spirit Halloween (http://www.spirithalloween.com/) is self-described as “the largest Halloween specialty store on the planet.” With over 1,000 base locations in 49 states and Canada, Spirit Halloween stores typically open around Labor…
FulcrumTech Shows Local Business Leaders How to Effectively Use Facebook to Grow Their Companies
…estment. More information and registration are available here. About FulcrumTech, LLC Based in Doylestown, PA, FulcrumTech, LLC, is an email-marketing agency that provides strategic guidance to design, develop, and implement comprehensive online-marketing programs. Each of FulcrumTech’s client engagements is tailor-made to accurately communicate the marketing message that best reaches the customer base. FulcrumTech was founded in 2004 by…
Door to Door Organics Reengagement Email: Does It Deliver the Goods?
…oon send you a deal for getting organic and natural groceries delivered to your door,” is all they are told. The design and message are cute; however, recipients expect more specific information, such as what sort of deal is coming and when it’s coming. Not until 9 days later was a second email sent with the enticing buy one/get one free offer. Although a deadline for response is included in the follow-up email, there’s no sense of urgency in…
Deer Park Email: Campaign Loses Steam – and Likely Conversions – Due to the Lack of a Dedicated Landing Page
…ional Email Grade: [B] Subject Line 4 Preview Pane 5 Eye Path 5 Clarity of Message 5 Call to Action 5 Offer 5 Credibility 3 Sense of Urgency 1 July 12, 2013 — Company Overview Deer Park Brand 100% Natural Spring Water (www.deerparkwater.com) is part of Nestlé Waters North America, which began in 1976 as a company that imported Perrier Sparkling Natural Spring Water. In the early eighties, Nestlé Waters North America began adding domestic…
Kohler Email Review: This Email Newsletter Has Everything, Plus the Kitchen Sink!
…ine 5 Preview Pane 5 Eye Path 5 Clarity of Message 5 Call to Action 5 Offer* 0 Credibility 5 Sense of Urgency* 0 *Not applicable August 13, 2013— Company Overview Founded in 1873 and headquartered in Kohler, WS, Kohler Company (www.us.kohler.com) is one of the oldest and largest privately held companies in the United States. Kohler is a global leader in the manufacture of kitchen and bath products, engines and power systems, premier…