Etsy Promotional Email: Misleading Subject Line Gets the Open, But Disappoints Recipient
…Images Preview with Images Etsy Email Grade: C Subject Line 2 Preview Pane 3 Eye Path 3 Clarity of Message 2 Call to Action 3 Offer 3 Credibility 5 Sense of Urgency 1 May 3, 2013 — Company Overview Etsy (http://www.etsy.com/) is an online marketplace where people can buy and sell a wide variety of unique items, including vintage and handmade products, as well as the supplies to make them. Rob Kalin conceived the idea for Etsy and…
Get the Click: Petoolah
…from what they actually had received. In reviewing the preview pane with images, there’s a handwritten sticky note from a trusted brand about the new website, which is great. In the preview pane without images, however, the company missed a huge opportunity to tell recipients what their offer is all about since none of the “sticky note” text is visible unless images are downloaded. For pet lovers who are familiar with the trusted brand…
5 Social Media Lessons to Be Learned from The Oatmeal vs. FunnyJunk Debacle
…ortant developing excellent content is. Of course we completely agree that having content worth reading is an absolute prerequisite to building a meaningful social presence. But don’t focus on content at the expense of community. We’re recommending a gentle balance here between publishing content you think will be compelling and building your community base so that you can develop content that you know will be compelling. That makes…
Do An Email Audit: Achieve Better Results
…r email deliverability. Do’s and Don’ts for maximizing email deliverability: Don’t use spam-alerting words such as “free,” especially in your subject lines. Do investigate the policies of the most commonly used internet service providers to determine how to become classified as a preferred sender. Don’t send emails to addresses that have resulted in a previous bounce. Otherwise, you may find yourself labeled as…
Toys “R” Us Email Review: Is This the Mother of All Nurturing Emails?
…more than 780 international stores and more than 245 licensed stores located in 37 countries and jurisdictions. Shoppers can also choose from an extensive online selection of products at the company’s websites: Toysrus.com and Babiesrus.com. Outstanding Subject Line and Preheader Capture Attention “Mom?Mom!Moooommmm…” That’s the subject line of a nurturing email sent on Mother’s Day to a customer who signed up…
Create Compelling Subject Lines
…, we’ll take a close look at the promotional email and suggest ways to help boost your click-through rates. Email Usage Statistics Here are some email usage and penetration statistics gathered by EmailStatCenter.com that demonstrate how important it is to “cut through the clutter” with your subject lines. The number of marketing emails sent by U.S. companies will reach 158 million this year and is predicted to…