Email Campaign Strategy-What Is the Optimal Number of Touchpoints?
…r overall marketing success. Need help determining the best number of touchpoints for your email campaigns? Contact the email-marketing experts at FulcrumTech today, and we’ll help you develop a comprehensive email strategy that drives opens, clicks, and conversions to maximize the return on investment for all of your email campaigns. Other Articles You Might Like Marketing Attribution—Key to Optimizing Your Sales and Marketing ROI Email…
7 Tips to Keep Subscribers From Marking Your Emails as Spam
…her hand, sending too many emails can result in your subscribers ignoring your emails, unsubscribing, or even marking your emails as spam. Check out the following links for more tips about optimizing your email frequency and cadence: “Email Send Frequency—What’s Your ROI Sweet Spot?“ “Email Cadence Is the Key to Campaign Success“ How are your email deliverability rates? And how many subscribers either mark your…
10 Tips for Creating Email Content That Captures Attention and Engages Subscribers
…our clients at FulcrumTech, we’ve achieved improvements in click-through rates of more than 20%. Be congruent. From the subject line and preheader, to the email headline, to the call to action, to the dedicated landing page (and everything else in between), be sure that your message is consistent and clear. One of the fastest ways to lose openers is to tell your subscribers something in the subject line that doesn’t represent the actual…
How to Create an Effective Call-to-Action – 10 Tips to Help Drive Conversions in Your Email Campaign
…inks to a variety of places in our clients’ emails, and you’d be amazed where people click, even if it’s not obvious that it’s a link. Finally, be sure your call-to-action takes subscribers directly to an appropriate landing page on your Web site. Too often calls to action will take subscribers to the home page of a Web site, requiring them to search around for the specific offer. Plus, be sure there’s consistency in the wording and design of…
Test to Improve Your Email Marketing Results
…t because it is the point at which you begin the relationship with your prospects and customers. Variables to test in emails include headlines, long versus short copy, graphic design and different promotional offers. Landing pages. What can you do to the landing page to boost conversion rates by motivating your prospects and customers to take the desired action? Variables to test on landing pages include headlines, calls-to-action, background…
7 Tips for Integrating Email and Social Media Marketing
…rs who click on a link in your email. Advertising on social media sites can be expensive. To get the biggest bang for your buck, set up a retargeting campaign. This involves installing a tracking code on your website landing page, sending an email that promotes products on that page, and then sending targeted social media ads to those subscribers who showed interest by clicking the link. Check out this informative Twitter blog about retargeting…