7 Tips to Keep Subscribers From Marking Your Emails as Spam
…her hand, sending too many emails can result in your subscribers ignoring your emails, unsubscribing, or even marking your emails as spam. Check out the following links for more tips about optimizing your email frequency and cadence: “Email Send Frequency—What’s Your ROI Sweet Spot?“ “Email Cadence Is the Key to Campaign Success“ How are your email deliverability rates? And how many subscribers either mark your…
3 Predictive Models Email Marketers Should Know
…d, and if they buy your merchandise only when it’s on clearance. Using this information, you can create more targeted messaging for customer segments that gives them the right discount offers at the right frequency and cadence to motivate them to purchase. On the other hand, product- and brand-based clustering analyzes the types of products and brands of merchandise that your customers are most interested in purchasing. This helps you…
Using Email Testing and Optimization to Improve your Campaigns
…rtant email components to test, along with some links to articles that provide additional tips and advice on testing and optimization: Call to action Headlines and copy Design elements such as fonts and images Send frequency Cadence Day/time of send Personalization Step 4: Shift Your Testing and Optimization Focus to Where the Conversion Occurs Once you’ve optimized your email campaign’s open and click-through rates, the next step is…
Email-Marketing Optimization—When, Where, and How People Engage With Email
…217;s too small, and too much text). When it comes to getting emails, survey respondents rated brands that send emails too frequently as the biggest annoyance. So be sure to test and optimize for the best email frequency and cadence for your target audience. Consumers prefer emails that provide special offers and promotions from brands, as well as relevant information that is accurately personalized. Segmenting your email list into different…
Email-Marketing Optimization—7 Tips for Targeting Millennials
…and wherever they feel like it. But is there an optimal day or time that works best for your particular target audience? Experiment with different days and send times to answer that question. Optimize for email frequency and cadence. As the Adobe survey revealed, more than one-third of millennials want to receive fewer emails from e-commerce retailers. That’s why it’s so important to test both the frequency and cadence of your email…
Top 10 Trends That Will Power Email Marketing in 2018
…nes outperform handwritten ones 95% of the time. This is just one example of how AI can optimize email-marketing campaigns. Another is machine learning, which can be harnessed to determine the best send times, frequency, and cadence to maximize conversions. And yet another is driving more revenue from campaigns by predicting which promotional offers work best for individual customers. Tips: Get ready for AI by organizing and integrating your…