Email Campaign Strategy-What Is the Optimal Number of Touchpoints?
…ed your prospects and customers are, as well as where they are in the sales funnel—is yet another way to help you deliver email campaigns that not only have the optimal number of touchpoints (or frequency), but also the best cadence (i.e., the timing and pattern of emails sent). For more information on email frequency and cadence, check out the following FulcrumTech articles: Email Send Frequency – What’s Your ROI Sweet Spot? Email Cadence…
7 Tips to Keep Subscribers From Marking Your Emails as Spam
…her hand, sending too many emails can result in your subscribers ignoring your emails, unsubscribing, or even marking your emails as spam. Check out the following links for more tips about optimizing your email frequency and cadence: “Email Send Frequency—What’s Your ROI Sweet Spot?“ “Email Cadence Is the Key to Campaign Success“ How are your email deliverability rates? And how many subscribers either mark your…
10 Tips for Creating Email Content That Captures Attention and Engages Subscribers
…per day. Office workers check their email inboxes an average of 30 times per hour. Users read 28% of the words on the average (593-word) web page. The average adult’s attention span to stay on task dropped from 12 seconds in 2000 to 8.25 seconds in 2015 (less than that of a goldfish). 10 Tips for Creating Attention-Grabbing Email Campaigns Despite results that indicate shortened attention spans among today’s adults, a recent Litmus study found…
7 Tips for Integrating Email and Social Media Marketing
…rs who click on a link in your email. Advertising on social media sites can be expensive. To get the biggest bang for your buck, set up a retargeting campaign. This involves installing a tracking code on your website landing page, sending an email that promotes products on that page, and then sending targeted social media ads to those subscribers who showed interest by clicking the link. Check out this informative Twitter blog about retargeting…
SiriusXM Email Review: Is It in Tune With Customers?
…s SiriusXM Email Grade: [C] Subject Line & Preheader 2 Preview Pane 3 Eye Path 2 Clarity of Message 4 Call to Action 3 Offer & Urgency 4 Congruency 3 Email grades are based on a 5-point scale: A = 5, B = 4, C = 3, D = 2, F = 1 January 4, 2017 – Organization Overview Owned by SiriusXM Holdings, Inc., SiriusXM is a satellite radio and online radio service that offers more than 175 channels, including commercial-free music, live…
How to Create an Effective Call-to-Action – 10 Tips to Help Drive Conversions in Your Email Campaign
…inks to a variety of places in our clients’ emails, and you’d be amazed where people click, even if it’s not obvious that it’s a link. Finally, be sure your call-to-action takes subscribers directly to an appropriate landing page on your Web site. Too often calls to action will take subscribers to the home page of a Web site, requiring them to search around for the specific offer. Plus, be sure there’s consistency in the wording and design of…