4 Critical Steps to Make Sense of Your Drip Campaign Data
…s in a nurturing campaign, so understanding the level of engagement and your ability to impact that engagement throughout the campaign is critical to understand and to track. Number of people who click through to the landing page — These are the people who are really interested. The people who click are real prospects. They are now psychologically engaged to read the messaging on your landing page. Conversion — This is the ultimate event, when…
FulcrumTech Midyear 2009 Email Marketing Report
…17;s from, “what’s in it for me,” and the requested action. Incorporate all promotional details – including products, costs and conditions. Make the deal easy to close by linking directly to a landing page, rather than your home page. Clearly state frequency and volume on the sign-up page and email message, as well as offer options for adjusting the frequency. Encourage sharing with friends and posting on social networks…
Email and Social Media: Playing in the Same Sandbox
…t or share the most. You have to give your readers a compelling reason or incentive to share and be bold about asking for it. And if you successfully drive new prospects through social channels, you’ll need to devise landing page strategies that convert them to subscribers and customers in their own right. In all of this, you will also need to consider consistency across channels so that they are distinct but work well together so your audience…
Calculate Email Marketing ROI in Minutes with ROI Goalsetter
…projects and campaigns without modeling them and predicting your email-marketing results. Try out the ROI Goalsetter tool free for 90 days and see what it can do for you (use the promotion code shown on that page by February 28, 2012). Once you check it out, please give us feedback. We want to hear from you so we can continually improve it for your benefit. OTHER ARTICLES YOU MIGHT LIKE Email List Segmentation: 5 Ways to Boost Your ROI…
Thompson Toyota Email: Does It Drive You to Be a Facebook Fan?
…mid-April, so recipients aren’t that compelled to take immediate action. The actual call-to-action button is not very clear: Recipients must click the small Facebook like icon, which takes them to Thompson Toyota’s Facebook page, where they can “like” Thompson Toyota. It might have been more effective to add another link to the Facebook page, such as on the line “Enter to Win a $100 Gas Card Just for Becoming a Follower.” When it comes to the…
Marketing Attribution – Key to Optimizing Your Sales and Marketing ROI
…marketers. For example, only 35.4% of marketers said that cross-channel measurement and attribution occupied their time and resources in 2015, while 57.6% anticipated that it would occupy 57.6% of their time and resources in 2016. In addition, a 2016 study by the programmatic advertising platform Rocket Fuel also demonstrated interest in marketing attribution among senior-level agency and marketing professionals, with 81% of survey respondents…