Email Send Frequency – What’s Your ROI Sweet Spot?
…ead to more people ignoring your emails, unsubscribing from your email list, or – worse – marking your emails as spam. In addition to hurting your brand’s reputation, overmailing can also have a negative impact on your email deliverability. Large-Scale Study Looks at Send Frequency & Subscriber Engagement So what is the ideal number of emails a company should send to maximize response without resulting in more complaints? To help answer that…
Email Preheader Best Practices
…an make the color of the text the same as the background color of the email. Keep in mind that some spam filters may see using the same color for both as a negative, so be sure to run tests to make sure it won’t impact deliverability. Here’s an example of how this might look in an email with a white background: <body> <div style=”font-size: 1px; color: #ffffff; display: none !important;…
Trending Technologies in Email Marketing Seen at EEC
…isting email programs. Of course, there were many other wonderful tools and technologies that shouldn’t be overlooked as well, including Lyris, BlueHornet, FreshAddress, Selligent, Return Path, and more. These all can be seen here . Is your email-marketing program ready for the future? Contact the experts at FulcrumTech and we’ll help your organization stay cutting edge with all the latest industry trends. Other Articles You Might Like…
How to Optimize Your Welcome Emails for a Big Boost in Revenue
…stead, use a real person’s name as the sender. In doing so, you’ll help build credibility and trust right from the start. Plus, it’s a good practice that encourages engagement with your subscribers and can help improve email deliverability. Send a series of welcome emails. Compared to sending a single welcome message, a series of welcome emails can help increase the transaction rate by up to 40%. At FulcrumTech, we’ve found that a series of…
Creating a Squeeze Page That Converts
…d establishing a relationship with new potential customers. Here’s an example of a FulcrumTech squeeze page, which provides a download of our comprehensive email-marketing white paper, A Marketer’s Guide to Email Deliverability. Preview 10 Tips for Creating a Squeeze Page That Converts The following are some key tips to help you get the most conversions from your squeeze pages: Keep the design and copy focused on the offer. In other…
Thompson Toyota Email: Does It Drive You to Be a Facebook Fan?
…ted in our rating for the preview pane – is that it was sent with embedded images. In the original email, there are four attachments for the embedded images. Because spam filters can be tripped more readily with attachments, deliverability may have suffered as a result of using embedded images rather than linked images. Disclaimer: FulcrumTech does not have access to the performance data relating to this promotional email, so any tests performed…