What Time of Day Should You Send Your Email Campaigns?
What’s the best time of day to send emails? The answer to this often-debated question is not so simple: it depends. It depends on the demographics of your particular audience and their email reading habits. Optimally, you want to have your email near the top of the list when your recipients open their inboxes. You also hope that when they see your email they’ll have the time to devote to opening, reading, and acting on your marketing message….
9 Ways to Make the Most of Your Welcome Emails
Welcome Messages — the email sent after recipients opt-in and give you permission to send them emails — provide a great opportunity to communicate your marketing message to a highly-engaged audience. According to MarketingSherpa studies, open and click-through rates are highest during the first month of new email opt-ins, with Welcome Messages topping the list of the most frequently opened emails. These rates typically continue to decrease…
CAN-SPAM ACT Updates for 2008
The CAN-SPAM Act of 2003 (a Federal law) establishes the requirements (and penalties) for those who send commercial email. You can access an overview at the Federal Trade Commission Web site. An important update was just released, which is to go into effect on July 7, 2008. A great summary of the new interpretations can be found at Pepper Hamilton’s Web site. The key updates include clarifcations of the following: Who is a commercial…
4 Tips for Building a Powerful Email Automation Series
Looking to build an effective email automation series? One that drives revenue growth by getting your prospects and customers the right email content at just the right time? Here are four keys to a successful automation series. Although email is still one of the most effective channels for e-commerce retailers, it’s continually evolving. And today, automation marketing is having a huge impact on the way many marketers send emails. Unlike…
Does Your Business Need an ESP That Supports a Relational Database?
Are you looking to grow your business with the help of targeted and timely email campaigns? Then you likely need an email service provider (ESP) that supports a relational database. In this blog, find out whether a relational or flat-file database best meets your organization’s email-marketing needs. What Is the Difference Between Flat-File and Relational Databases? A flat-file database provides a simple, linear way of storing data. With a…
What Do Gmail Image Display Changes Mean for Email Marketing?
Last month, Gmail announced that images soon would be automatically displayed in email messages across desktop, iOS, and Android devices. That’s because images will be saved on and served through Google’s own servers instead of from the original external host servers. What does this mean for email marketers? The rollout is still in its early stages, but here’s what we know so far. In our June blog, we discussed how Gmail’s tabbed inbox format…