Email Drip Campaigns – Stay Top of Mind with These 5 Tips
…that best fits your needs. There are a lot of online services that offer autoresponder software options. Finding a service that meets all of your needs is important. Some features you should be considering include: reliable deliverability follow-up auto-responding capabilities customer support available 24/7 full email analytics for measuring and reporting results. At FulcrumTech, for example, we’ve done an extensive assessment of…
My 8 Favorite Metrics for Judging the Health of an Email-Marketing Program
…ey’ll likely never open again (e.g., 6 months for a monthly newsletter list). In addition to indicating whether your content is keeping your audience’s interest, this metric is also important because it can impact your email deliverability. Sending to people who repeatedly don’t open your emails can lower your email reputation and decrease your inbox delivery rates. Number of Subscribers Who Haven’t Opened Your Emails for > 6 Months / Total…
Please Don’t Call It an Email Blast
If there’s one thing that makes me cringe, it’s when someone calls an email-marketing campaign a “blast.” Everything about that word goes against what we as email-marketing professionals do in creating email campaigns that deliver outstanding results. I thought I’d pull a few definitions of blast from a dictionary to drive home my point. I made myself laugh as I read these because they were amazingly accurate in…
What Do Gmail Image Display Changes Mean for Email Marketing?
Last month, Gmail announced that images soon would be automatically displayed in email messages across desktop, iOS, and Android devices. That’s because images will be saved on and served through Google’s own servers instead of from the original external host servers. What does this mean for email marketers? The rollout is still in its early stages, but here’s what we know so far. In our June blog, we discussed how Gmail’s tabbed inbox format…
7 Key Ways to Improve Your Holiday Email Campaigns
In a NewsLever feature last year, we shared 10 holiday email-marketing tips. This year, we update that list with seven key ways to help you improve and optimize your email campaigns during the holidays and all year long. The 2011 holiday season was a strong one with overall sales increasing by 11% compared to 2010, according to Epsilon’s 2012 Holiday Trend Report. With the expectation that this growth trend will continue in 2012, we offer…
4 Tips for Building a Powerful Email Automation Series
Looking to build an effective email automation series? One that drives revenue growth by getting your prospects and customers the right email content at just the right time? Here are four keys to a successful automation series. Although email is still one of the most effective channels for e-commerce retailers, it’s continually evolving. And today, automation marketing is having a huge impact on the way many marketers send emails. Unlike…